Robust lineup of keynoters set for leading software industry conference.
Oakbrook Terrace, Ill., April 17, 2008 – The Computing Technology Industry Association (CompTIA), the leading trade association for the world’s technology industry, announced today a strong lineup of keynote speakers for its upcoming Software Marketing Perspectives Conference & Expo, the leading event for software company product and marketing managers.
The fourth annual Software Marketing Perspectives Conference & Expo is scheduled for May 7-9, 2008 at the Santa Clara (Calif.) Convention Center.
“The SMP event is one of the most successful and popular conferences for software product managers,” said John Venator, president and chief executive officer, CompTIA. “This year’s keynote speakers are well-known and highly-respected for their insights and perspectives on where the software market is headed; and how companies can best take advantage.”
Keynote speeches will be delivered by:
- Phil Myers, president, Pragmatic Marketing, “Tuned In: Uncover Extraordinary Opportunities that Lead to Business Breakthroughs”, Thursday, May 8, 9:00 - 10:30 a.m.
- Larry Weber, chairman, W2 Group, Inc., “Traversing the New Media Landscape: Navigating Digital Customer Communities to Advance Your Strategy”, Thursday, May 8, 9:00 - 10:30 a.m.
- Jeff Lash, product director, Elsevier, “Ten Traits of Good Product Managers”, Thursday, May 8, 11:00 a.m. – Noon
- John Andrews, president and chief executive officer, Evans Data Corp., “Web 2.0, Open Source, SaaS – Key Trends Shaping the Software Landscape”, Friday, May 9, 9:00 - 10:30 a.m.
- Saeed Khan, director, product management, Novell/PlateSpin, “Information Supply Chain - Aligning Diverse Teams to Minimize Time-to-Revenue for High-Tech Products”, Friday, May 9, 9:00 - 10:30 a.m.
For more information on the Software Marketing Perspectives Conference & Expo, please visit www.smpevent.com
About CompTIA
The Computing Technology Industry Association (CompTIA) is the voice of the world’s $3 trillion information technology industry. CompTIA membership extends into more than 100 countries and includes companies at the forefront of innovation; the channel partners and solution providers they rely on to bring their products to market; and the professionals responsible for maximizing the benefits organizations receive from their technology investments. For more information, please visit www.comptia.org.
Contact:
Steven Ostrowski
Director, Corporate Communications
CompTIA
Phone: 630-678-8468
Email: sostrowski @ comptia.org
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