Parrish Joins Levinsohn as VP of Sales and Begins Roll Out of the BackDrop™ Upholstered Headboard Line

Lara Parrish recently joined Levinsohn Textile as Vice President of Sales. She has more than 15 years' experience in retail sales and management roles.

New York City (PRWEB) April 29, 2008 -- Levinsohn Textile, a New York-based provider of home furnishings and accessories, has announced the addition of Lara Parrish as Vice President of Sales. With more than 15 years of experience in retail sales and management roles, Ms. Parrish will direct Levinsohn's sales force, as well as co-ordinate the company's new product initiative of BackDrop™ Upholstered Headboards.

"In our search for a Vice President of Sales, we targeted someone with product launch experience who could accelerate the growth of our new division. We are confident that Lara's track record of success in retail sales, combined with her experience in motivating and directing sales teams, will get us there," said Adam Levinsohn, Levinsohn Textile's President. "We're pleased to welcome Lara to our team."

In our search for a Vice President of Sales, we targeted someone with product launch experience who could accelerate the growth of our new division. We are confident that Lara's track record of success in retail sales, combined with her experience in motivating and directing sales teams, will get us there

Ms. Parrish has previously held senior sales positions at companies in the housewares industry, including Aero Plastics, Dial Industries and Innovative Cooking Enterprises. Ms. Parrish has extensive merger and acquisition experience, and most recently at Aero she integrated Holiday Housewares into the Aero brand.

"With the current industry consolidation and the launch of our headboard division, Levinsohn Textile is poised for record growth, making my decision to join the strong management team here an easy one," said Parrish. "I look forward to building our Backdrops™ division into a significant category."

About Levinsohn Textile
Levinsohn Textile Company, Inc. is a 3rd generation, family-owned business. For 65 years, Levinsohn has been redefining the everyday bedroom with private-label home furnishing products sold by retailers such as J.C. Penney, Bed Bath & Beyond and Target. For more information on our newest division BackDrop™ Upholstered Headboards, please visit www.backdropheadboard.com.

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