Medical device company selects Minneapolis-based agency to support its U.S. product introduction with a new tradeshow exhibit.
Minneapolis, MN (PRWEB) April 2, 2008 -- AbbeyMoor Medical, Inc., developer and manufacturer of medical devices used to manage urinary voiding dysfunction, selected nParallel to design, build and manage its new tradeshow exhibit. nParallel is an international brand communication, merchandising strategy and display agency that crafts and constructs retail fixtures and tradeshow displays.
AbbeyMoor Medical will introduce its new product, The Spanner™ Prostatic Stent (www.thespanner.com), at the American Urological Association (AUA) Annual Meeting. "To support the product launch, we needed to expand and retool our booth, so it was time for a new tradeshow exhibit," said Darren Cook, director of marketing, AbbeyMoor Medical, Inc. "We looked at half a dozen agencies and reviewed detailed proposals from three. nParallel listened to us and developed a deep understanding of our vision and goals for our exhibit. Their team was able to capture and execute the image for our new product introduction."
AbbeyMoor Medical (www.abbeymoormedical.com) will exhibit and introduce The Spanner™ in their new 30x46 foot display at the AUA Annual Meeting, which will be held on May 17-22, 2008 at the Orange County Convention Center, Orlando, Fla. They will be located at booth #2900.
"AUA is our most important show of the year. We have to get it right," said Cook. "I have confidence in nParallel's creative team and account executives."
About nParallel
Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales - if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.
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