Skweezer technology can now be easily integrated into Web application "mashups".
Irvine, CA (PRWEB) April 2, 2008 -- Greenlight Wireless today announced the release of the Skweezer Application Programming Interface (API), found online at www.greenlightwireless.net/developers, which assists developers with integrating Skweezer's content mobilization technology into new applications.
Skweezer, a Web-based service that compresses desktop Web content for use on cell phones, has been integrated into a wide range of applications since its release in 2003. Installed mobile browsers, mobile Web site directories, and even Apple widgets are just a few ways that Skweezer has been integrated into the latest wave of Web application mashups.
"In the past, enterprising programmers needed to experiment with Skweezer parameters through trial and error," said Greenlight Wireless president Mark Sieve. "The Skweezer API makes integrating Skweezer technology very easy and, once our advertising component is in place, profitable as well."
The Skweezer API will shortly be integrated with Greenlight Wireless' converged online advertising solution, which provides ads to both desktop and mobile traffic. This combination will allow programmers to add Skweezer technology to their application and at the same time monetize their mobile Web traffic with high-yielding cost-per-click ads.
Skweezer technology compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations and has won several awards in 2007, including a Gold Star in the Mobile Star Awards and Best Web Compression Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, iPhone, Symbian, PSP2, and WAP 2.0 compliant devices.
About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.
On the Net: Greenlight Wireless site: www.greenlightwireless.net
Greenlight Wireless blog: http://blog.greenlightwireless.net
Skweezer Public API page: www.greenlightwireless.net/developers
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