FlowPlay launches its anticipated immersive world, merging popular forms of social entertainment.
Seattle, WA (PRWEB) April 7, 2008 -- ourWorldTM, a new breed of online entertainment, was launched today in public beta, released by the team at FlowPlay. ourWorld brings immersive online entertainment to life, blending a vibrant online world, casual gaming, social media and creative self-expression. Unlike traditional virtual worlds, ourWorld provides a guided experience, with a series of collaborative missions and an emphasis on cooperation that rewards users for working and playing together. Incorporating the most popular forms of online entertainment including dozens of popular casual games, chat, shopping, watching videos and creating content, ourWorld appeals to all audiences, from hip hop heads to rockers, romantics, fantasy fans, casual gamers and more.
ourWorld has created proprietary technology that enables the community to build completely customized online personalities, providing thousands of options for physical appearance, clothing items, accessories and animations. Using the world's virtual energy -- FlowTM -- players can power machines that award prizes of clothing items and other accessories to further personalize their experience. Further, the world is entirely Flash-based, making it easily accessible for all consumers, and eliminating the need for complicated downloads or installations.
"Our research shows that the worldwide online game market is forecasted to grow to over $13 billion by 2011, illustrating the growing demand for new gaming models and innovative content," said Wanda Meloni, president and senior technology analyst at DFC Intelligence. "Today, the game business is clearly an entertainment industry, and ourWorld is addressing new consumer demands by merging multiple forms of entertainment into a single experience. The coming year will likely be the biggest year yet for the games market, and properties like ourWorld are poised to drive significant growth."
ourWorld will include the following features:
- Dozens of games from several leading online game developers
- Multiple themed towns for players to explore, including "The Pier," and "The Boardwalk," featuring thematic shops, places and activities
- A variety of tools and applications--like Splatterbox, a game that allows the user to create virtual art and share it with friends--that encourage players to explore and share their creativity with others
- In-world jobs that provide a virtual "salary" paid in Flow
- Places that promote social activity, including the YouTube video theatre, "SideShow," "Buzz," the coffee shop, and "Starlight Lounge," the dance club
- Clothing and apparel from popular brands and real-life fashion designers
- Social networking capabilities that allow players to connect with friends and meet new people
"We created ourWorld to bridge the gap between casual gaming and social media," said Derrick Morton, co-founder and CEO of FlowPlay. "The casual games landscape is changing and gamers are looking for a deeper, more social experience than what is largely available today. Through ourWorld, gamers will have a single destination to enjoy the most popular online titles, plus experience their other preferred forms of online activities in a community environment."
ourWorld will be available for players to join and explore for free. For access to premium items, environments and levels of play, a monthly subscription of $5.99 is required.
About ourWorld:
ourWorld, brought to life by the team at Flowplay, is a new breed of online entertainment. Based on Flash technology, ourWorld blends a rich and vibrant online world, casual gaming and creative self-expression, designed to promote collaboration and cooperation in a guided online environment. Users can choose from dozens of social activities including popular casual games, dancing in clubs, shopping and watching videos, all through the likeness of their personalized character. ourWorld also provides an innovative marketing platform, allowing leading brands to reach a typically inaccessible youth audience. Its architects have backgrounds from companies including Google, RealNetworks, Yahoo!, Microsoft, Classmates.com, and more. ourWorld debuts online in April 2008, when users can explore the world and learn more at www.ourworld.com. Parent company FlowPlay is online at www.flowplay.com.
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Friday Casual Games Weekly News Roundup
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