Raceway Media, LLC, a multimedia publishing firm serving the racing and performance enthusiast industries, has expanded its leadership team with the addition of Peter Lubell as Vice President, Strategic Alliances.
North Adams, MA (PRWEB) May 5, 2008 -- Raceway Media, LLC, a multimedia publishing firm serving the racing and performance enthusiast industries, has expanded its leadership team with the addition of Peter Lubell as Vice President, Strategic Alliances.
Lubell brings over 12 years of diverse sports marketing and sales management experience to his new position at Raceway Media, LLC. In his new role, Lubell will oversee the national sponsorship sales platform and is responsible for creating the strategic plan for selling the company's sponsorship assets, building and managing the strategic alliances team and designing a customer service model to ensure the maximization of sponsors' return on investment.
"Much of the recent growth and success of Raceway Media, LLC is a direct result of our continued efforts toward expanding our reach and exposure within the industries and enthusiast communities on which we're focused," said Osmin Alvarez, CEO of Raceway Media, LLC. "Peter's extensive experience in sports sponsorship will serve us well as our company continues to expand into new markets."
Most recently, Lubell served as Senior Vice President, Sales and Marketing for CFW Creative Sports, a national sports publishing company. Lubell was also Sports Marketing Manager at Clear Channel Katz Sports Advantage, and worked for CBS Sports Properties as General Manager of Wildcat Sports Marketing at Northwestern University. Lubell also brings experience from his tenure at Clear Channel Entertainment - Motor Sports, where he served as Director of National Sales. Lubell is also an active member of the National Sports Marketing Network, a group dedicated to the advancement of the industry through professional development counseling, networking, and seminars.
Lubell, who holds a bachelor's degree from Boston University's College of Communication and an MBA from DePaul University, resides in Chicago.
ABOUT RACEWAY MEDIA, LLC
Raceway Media, LLC, a Boxcar Media, LLC Company, is a multimedia publishing firm serving the racing and performance enthusiast industries. It is a free 'one-stop shop' for those looking to buy, sell, trade, entertain or interact with people throughout the automotive and motorcycle racing and performance communities.
The company's holdings include RacingJunk.com and MotorcycleAds.com, which together receive more than 70 million page views per month and have more than 280,000 members. Raceway Media also owns BoatingJunk.com, MuscleCarJunk.com, RacingJunkRides.com, RJRaceSpace.com and the soon to be launched CollectorCarNation.com.
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