The Weather Channel Interactive (TWCi) announces the launch of its redesigned UK website, weather.co.uk. Behind the redesign was a partnership with Atlanta-based integrated interactive marketing agency, THINK Interactive, Inc. TWCi plans to re-launch its French and German sites, also redesigned with THINK later this year.
Atlanta (PRWEB) May 6, 2008 -- The Weather Channel Interactive (TWCi) announces the launch of its redesigned UK website, weather.co.uk. Behind the redesign was a partnership with Atlanta-based integrated interactive marketing agency, THINK Interactive, Inc. TWCi plans to re-launch its French and German sites, also redesigned with THINK later this year.
"We're excited about expanding our relationship with The Weather Channel Interactive," said Chris Wilson, president of THINK Interactive. "These new projects are an endorsement of the quality of work and results we've delivered for TWCi in the past, and are indicative of the international development capabilities and expertise found at THINK. Based on our history of success, we look forward to continuing to strengthen our relationship with TWCi."
The redesigned UK website provides visitors with an improved user experience, an updated design, and an increased amount of lifestyle content that features travel, health, climate, and local event information. THINK's design expertise helped TWCi to increase its international brand leadership while providing more opportunities to strengthen customer loyalty and grow revenue.
"THINK impressed us with its understanding of how our users utilize technology to find and use the weather-related information that's important for them to make decisions," said Pascal Racheneur, Director, International Division for The Weather Channel Interactive. "THINK's strategic and creative work were extremely well developed and proved that they understand the international space."
The UK website launched on March 25. The French and German websites will launch later this year.
About The Weather Channel Interactive
The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. The Weather Channel reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including www.weather.co.uk, www.meteo123.com, www.wetter123.com, www.canaldotempo.com and www.weather.com/espanol
For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit www.weather.com/press.
About THINK Interactive, Inc.
THINK Interactive, Inc. is an Atlanta-based interactive agency that specializes in creating value for clients' brands and businesses by surfacing unique ideas and executing on them in ways that add new fuel to online marketing and web channel initiatives. The company's THINKLab is devoted to the exploration and execution of mobile, social, widgets and other new media platforms, serves as a corner stone for new thinking. Since 1995, THINK has helped a diverse mix of business-to-consumer and business-to-business Fortune 1000 clients engage customers and drive business results with the use of interactive media and the Web. For more information on THINK, please visit the company's website at http://www.thinkinc.com
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