viagogo Named Official Premium and Secondary Ticketing Partner on Madonna's "Sticky & Sweet" Tour in Europe

viagogo, Europe's leading secondary ticketing company (www.viagogo.co.uk), has been named the official premium and secondary ticketing partner on Madonna's Sticky & Sweet tour in Europe, excluding Germany and Italy.

London, UK (PRWEB) May 10, 2008 -- viagogo, Europe's leading secondary ticketing company (www.viagogo.co.uk), has been named the official premium and secondary ticketing partner on Madonna's Sticky & Sweet tour in Europe, excluding Germany and Italy.

viagogo will handle VIP packages and all premium tickets for Madonna's European shows this summer, enabling safe and secure transactions for her fans for one of the most anticipated concert tours of the year. In addition fans will be able to resell their tickets through viagogo and, as always, all ticket trades are 100% guaranteed.

We are delighted to have been named the official premium and secondary ticket seller for Madonna's Sticky & Sweet tour. This agreement further demonstrates our constant desire to innovate in the ticketing marketplace and offer unique solutions to fans. Fans will now have a safe, secure platform to buy and trade tickets for Madonna's upcoming tour.

Eric Baker, CEO of viagogo, said: "We are delighted to have been named the official premium and secondary ticket seller for Madonna's Sticky & Sweet tour. This agreement further demonstrates our constant desire to innovate in the ticketing marketplace and offer unique solutions to fans. Fans will now have a safe, secure platform to buy and trade tickets for Madonna's upcoming tour."

Notes to editors
About viagogo:
viagogo is an online secondary ticket exchange that allows people to buy and sell live event tickets in a safe and secure environment. What that means is that viagogo facilitates and guarantees the exchange between someone who wants to sell and someone who wants to buy live event tickets. By managing payment and delivery we guarantee that buyers will receive their tickets and sellers will receive payment. For this service, viagogo takes a commission which is a percentage of each exchange.

viagogo was set up in August 2006 by the co-founder of StubHub.com, the leading online secondary ticketing company in the US that was acquired in March 2007 by eBay for $307m. Based on an already proven business model and adapted for the European market, viagogo is the first and leading business of its kind in Europe, bringing efficiency and transparency to what has traditionally been a murky marketplace. It is therefore the best place to buy and sell live event tickets in a secure and guaranteed way.

Since it launched, viagogo has developed a portfolio of partnership deals with world-leading UK and European sports teams, media companies and charities. It is the official secondary ticketing partner of football clubs Chelsea FC, Manchester United FC, Everton FC, Portsmouth FC, Heart of Midlothian FC and FC Bayern Munich, as well as Rugby Union clubs Leicester Tigers and London Wasps. Among other deals, viagogo has also signed partnerships with Blackburn Rovers FC, lastminute.com, Europe's leading independent online travel and leisure group, major global music company Warner Music International, concert promoter Live Nation and charities Amnesty International, Music for Relief and Leonard Cheshire. viagogo is the online destination of choice for people seeking tickets for major live events of all kinds across Europe.

In August 2007, viagogo launched operations in the U.S. with an exclusive partnership with the NFL's Cleveland Browns. For more information, visit www.viagogo.com.

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