Sitebrand, a leader in online marketing solutions, today announced that it has integrated with Google Checkout as a third-party conversion tracking vendor. This integration allows marketers to deploy their solutions in their own domain. By integrating with Google checkout at the domain level instead of the usual third party approach, Sitebrand conversion tracking uses first-party cookies which have a higher trust level and enables compliance with the W3C guidelines for Platform for Privacy Preferences (P3P) and company privacy policies.
Gatineau, QC (PRWEB) May 13, 2008 -- Sitebrand, a leader in online marketing solutions, today announced that it has integrated with Google Checkout as a third-party conversion tracking vendor. This integration allows marketers to deploy their solutions in their own domain.
By integrating with Google checkout at the domain level instead of the usual third party approach, Sitebrand conversion tracking uses first-party cookies which have a higher trust level and enables compliance with the W3C guidelines for Platform for Privacy Preferences (P3P) and company privacy policies.
"Sitebrand's Retail Marketing suite is a powerful online marketing solution that boosts conversion rates and racks up our customer's ROI. The addition of this conversion tracking certification will certainly help our customers drive sales," said Justin Shimoon, Sitebrand President and CEO.
In December 2006, Brian Smith of ComparisonEngines.com stated, "Google Checkout is a strong driver of sales for many small and medium sized merchants."
Sitebrand now joins a list of around 65 companies approved for tracking Google Checkout conversions. Additionally, only six vendors in the domain category focus on the eTailer segment--and Sitebrand is one of those six.
About Sitebrand:
Sitebrand.com Inc. provides online marketing solutions and related services to major retailers across North America and Europe. Based on its proprietary software, the Company's Retail Marketing Suite delivers personalized online marketing campaigns for websites, email, search engine marketing, blogs, banners, point of sale, or any other web medium. Using Sitebrand, online retailers are able to develop customized marketing campaigns that leverage anonymous web analytics and visitor behavior, providing each visitor with a personalized experience to that particular visitor in real-time -- generating more customers, more profit per customer, more customer loyalty, and more conversions. Sitebrand's clients include Roots, Danskin, Aliant, Kiyonna, CableOrganizer.com, Reeds Jewelers, M&M Meats, Bank of Montreal, and BedBathStore.com. Sitebrand was founded in 2000 and is headquartered in Gatineau, Quebec. For more information about Sitebrand, visit http://www.sitebrand.com.
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