It's Not You Darling, It's Your Money

Financial security and independence really does buy freedom for Brits according to a survey from Kaupthing Edge, the online retail financial services offering of Iceland's largest bank, Kaupthing and its UK subsidiary, Kaupthing Singer and Friedlander.

(PRWEB) May 18, 2008 -- Over 955,000 Britons would leave their partner if financially independent.

• Almost a third (29%) would leave their jobs if they had enough money.
• A nation on the move, (41%) of people would travel the world with financially security.

And while it doesn't really matter what people want to do with financial freedom it is crucial to take a closer look at your finances. Kaupthing Edge currently offers instant access to your savings at a competitive rate of 6.5% AER and rate guarantee of 0.3% above base rate until 2012.

Britons are certainly a society on the move with (41%) of people saying they would travel the world and a further (29%) leaving their job if they had financial security. Nearly a third of men (28%) believe the grass is greener in another country and would move abroad compared to less than a fifth (18%) of women.

However our dreams of financial security are a far cry from reality. Of those Britons who do have money left over at the end of each month, (53%) do not maximise their savings and leave their money languishing in a low interest account rather than transferring to a high interest savings account.

Ashley Whittaker, Head of Retail Savings at Kaupthing Edge comments: "And while it doesn't really matter what people want to do with financial freedom it is crucial to take a closer look at your finances. Kaupthing Edge currently offers instant access to your savings at a competitive rate of 6.5% AER and rate guarantee of 0.3% above base rate until 2012."

The account is available in the UK at: www.kaupthing-edge.co.uk Please see www.kaupthingedge.com for Kaupthing Edge across Europe.

Key product details:

Instant Access Savings Account

• 6.5% AER
• Rate guaranteed to be min 0.3% above base rate until 1ST February 2012
• Min balance: £1,000
• Max balance: £1 million (across all accounts)
• No tie ins or charges
• 24-hour online access

• 6 month term account: 6.8% AER
• 12 month term account: 6.86% AER
• 36 month term account: 6.70% AER
• 24-hour online access
• Min balance: £5,000

Kaupthing Bank operates in thirteen countries with its headquarters located in Reykjavík. The Bank's main subsidiaries are FIH Erhvervsbank in Denmark, Kaupthing Singer & Friedlander in the United Kingdom, Kaupthing Bank Sverige in Sweden, Kaupthing Bank Luxembourg, Kaupthing Bank Oyj in Finland, Norvestia Oyj in Finland, Kaupthing New York, Kaupthing Asset Management in Switzerland and Kaupthing Norge in Norway. The Bank also has activities in the United Arab Emirates (Dubai) and Qatar. Kaupthing Bank employs c. 3,000 at Kaupthing Bank and its subsidiaries. www.kaupthing.com

About Kaupthing in the UK
Kaupthing Singer and Friedlander Limited offers integrated financial services to companies, institutional investors and individuals. These services include Corporate Banking, Investment Banking, Asset Management, Treasury, Asset Finance and comprehensive wealth management for Private Banking clients.

Kaupthing Edge is the trading name of Kaupthing Bank hf, Kaupthing Singer and Friedlander Limited's online retail financial services offering and has been launched to complement the Bank's existing portfolio of products and services across its geographic markets.

About the research:
The research was undertaken by Opinium Research LLP on behalf of Kaupthing Edge. Research was based on a survey of 2002 GB adults between 22nd and 25th January 2008. All information weighted to nationally representative criteria.

For further information about Kaupthing Edge Savings Product: please contact Lansons Communications

Billie Clarricoats
0044 207 294 3688 or 00 44 (0) 7970408411

Anna Schirmer:      
00 44 207 294 3605 or 00 44 (0) 7765567842

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