Diamond Resorts International® (DRI), a global leader in the vacation ownership industry, has appointed Bill Tsao, as Vice President, Operations, Latin America, for DRI. Tsao will initially be responsible for developing, implementing and managing DRI's growth and operations strategy in Latin America, including resort acquisition and development, sales and marketing and resort operations.
Las Vegas, NV (PRWEB) June 25, 2008 -- Diamond Resorts International® (DRI), a global leader in the vacation ownership industry, has appointed Bill Tsao, as Vice President, Operations, Latin America, for DRI. Tsao will initially be responsible for developing, implementing and managing DRI's growth and operations strategy in Latin America, including resort acquisition and development, sales and marketing and resort operations. Tsao will report to President and Chief Operating Officer for DRI, Simon Crawford-Welch, PhD, RRP.
"Providing additional choices in resort destinations and penetrating new markets is key to DRI's growth and success strategy," says Crawford-Welch. "Bill's extensive experience in the Latin American market will drive new sales opportunities and well-planned expansion into high-demand destinations. His expertise will be invaluable in fulfilling our worldwide commitment to greater choice and comfort for our owners, members and guests."
Tsao has over 16 years of experience in the timeshare industry, including positions as Vice President of North and Latin American Business Development for International Cruise & Excursions (ICE) and Senior Vice President of Sales & Marketing for Raintree Resorts, a multi-site, multi-national timeshare development and sales organization operating primarily in Mexico. During his tenure at Raintree, Tsao designed and implemented an innovative consumer affairs department strategy as well as having direct P&L responsibility for sales and marketing operations which included targeted products and programs for the Latin American consumer marketplace.
"As a global hospitality brand we're looking beyond our traditional marketing demographics for additional growth opportunities," says Stephen J. Cloobeck, Chairman and Chief Executive Officer of DRI. "Bill's vision for our Latin American operations is ambitious, achievable and well aligned with our desire to deliver our brand tenets of simplicity, choice and comfort coupled with superior, customer-focused hospitality worldwide."
Diamond Resorts International®, based in Las Vegas, Nev., is one of the largest vacation ownership companies in the world with more than 110 branded and affiliated resorts and nearly 23,000 guest beds in 14 countries with destinations throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean and Europe. Offering simplicity, choice and comfort to its more than 360,000 owners and members through the branded service of more than 5,500 team members worldwide, Diamond Resorts International® is dedicated to providing its guests with effortless and relaxing vacation experiences every time, for a lifetime.
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