Automated Lead Capture Through IVR Allows for Immediate Follow-up of "Near-Miss" Phone Prospects and More Personalized Caller Interactions.
McLean, VA (PRWEB) July 2, 2008 -- Angel.com, a leading provider of on-demand call center and Interactive Voice Response (IVR) solutions and TARGUSinfo, the leading provider of On-Demand InformationSM services for customer-facing businesses, today announced the expansion of a strategic partnership with the release of ProspectConnect, an automated, end-to-end lead management solution. ProspectConnect combines On-Demand IdentificationSM services from TARGUSinfo, with Angel.com's suite of Interactive Voice Response (IVR) and call center solutions.
The ProspectConnect solution begins by automatically capturing an incoming caller's phone number, then supplying a verified name and address. Companies using the solution provide their own artwork and, within 48 hours, TARGUSinfo sends a personalized direct mail piece to the prospect, offering an additional touch for nurturing prospects and increasing conversion rates. Most companies only convert 30-40% of inbound prospect inquiries but ProspectConnect enables marketers to reach back out to the 60-70% who don't immediately convert.
The verified contact data from ProspectConnect can also be automatically populated into a CRM system to allow for effective prospect segmentation and targeting in subsequent marketing campaigns. In pilot tests, companies following up with interested prospects through automated remarketing services from TARGUSinfo have produced a typical top-line ROI of 600-800%.
"Angel.com is constantly seeking to help our clients deliver more value from business voice solutions," said Michael Zirngibl, President and CEO, Angel.com. "By combining the up-front identification of callers with automated remarketing, customers can save time and expense with every call, improve the caller experience, capitalize on prospect interest and improve the relevance and stickiness of future communications."
As an end-to-end lead management solution, ProspectConnect includes detailed tracking and reporting capabilities to help quantify campaign success, including inbound call tracking, contact data verification and direct mail campaign status reporting. By combining automated data capture and verification services with intelligent IVR capabilities, ProspectConnect allows for the deployment of rich solutions such as lead tracking by phone, phone-enabled salesforce automation and customer-centric support.
"Angel.com clients expect top-quality, easy-to-use call-center and IVR solutions that provide consistent prospect and customer experiences and make measurable contributions to the bottom line," said Joy Nemitz, SVP of Market Development for TARGUSinfo. "Automated remarketing services from TARGUSinfo fulfill each of these expectations by helping companies quickly reach more of these 'near-miss' prospects who don't initially convert. We are pleased to continue providing Angel.com and its clients with on-demand prospect and customer insight."
Most companies don't have the infrastructure or resources to rapidly follow up with prospects while their interest is still high. Studies have shown that interest typically wanes in the 14 days after an initial inquiry. By providing an automated, turnkey remarketing solution, ProspectConnect allows companies to respond rapidly without adding extra resources.
About Angel.com
Angel.com is a leading provider of on-demand call center and Interactive Voice Response (IVR) solutions, which enable organizations of all sizes to quickly deploy powerful telephony applications. More than 1,600 customers turn to Angel.com's proprietary Voice Site technology to power customer service and marketing phone numbers using intelligent speech recognition that can automate most phone-based interactions. With an innovative Internet-based solution that requires no investment in hardware, software, or human resources, Angel.com balances the need for high-quality communications with affordable pay-as-you-go pricing. To learn more about Angel.com, visit http://www.angel.com.
About TARGUSinfo
On-Demand Information services from TARGUSinfo provide unique identification, verification, qualification and location services enable retailers, call-center operators, telecommunication providers, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.
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