comScore confirms Voxant's tremendous audience reach
Herndon, VA (PRWEB) July 7, 2008 -- comScore, the independent digital analysis firm, confirmed in the latest Video Metrix report that views of Voxant, the new media network's online videos per viewer were second only to Google/YouTube video views per viewer, demonstrating incredible growth in the network's reach and a significant level of engagement amongst Voxant's audience with the content.
According to comScore's April 2008 industry report, Voxant registered more than 10.3 million unique viewers worldwide, with more than 3.6 million in the United States alone. comScore's Video Metrix report places Voxant in the Top 100 Video Web Properties at number 50 with more than 1.875 million unique viewers.
Voxant is an online news syndication network that distributes licensed content from more than 300 of the world's top news organizations including Reuters, CBS, MTV News, The Wall Street Journal and New York Times to a network of more than 40,000 blogs and Web publishers.
In April, comScore reported a total of 10.97 billion videos viewed on the Internet in the U.S. Google (predominantly YouTube) sites accounted for 4.16 billion of those videos. Other sites in the top ten include: Yahoo! Microsoft, Fox Interactive, Viacom, Disney and ESPN. Importantly though, in terms of total videos streamed, Voxant ranks number 15 in the U.S. and in terms of views per viewers Google ranked number one with 49.7 videos per viewer and Voxant ranked number two with 18.6 videos per viewer. Following Voxant, ABC.com came in at third with 14.1 videos per viewer.
When reviewing the news and information Web properties, Voxant's numbers are even more compelling. According to comScore, Voxant is the second largest News & Information web property in the US. The first is MSNBC. Voxant streamed more news and information videos than AOL, ABC, CBS, Fox News, The Associated Press, The New York Times, The Washington Post, and the BBC.
Significance for Advertisers
When compared to other advertising and content syndication networks, Voxant's numbers are unparalleled. Voxant streams more videos, and its average videos per viewer is much higher. The audience includes a majority of women (57% to 43%), and 39.7% of Voxant network viewers are women in the coveted 18-49 age demographic.
The strong third party results demonstrate that respecting copyrights can be effective for online syndication. Voxant negotiated licensing and distribution deals with news organizations before launching its online syndication network in May 2007.
This approach has worked well for Voxant. In April 2008, comScore reported that 10.4 million unique visitors worldwide viewed Voxant's fully licensed content throughout its network. Voxant's inventory grew to more than 2 million fully licensed video, articles and photographs from more than 300 of the most well respected news and information organizations.
Voxant is uniquely positioned to be a powerful ad network for Web advertisers that want to capture the full spectrum of Internet users, with campaigns that use contextual and demographic targeting to reach Internet users outside of the top portals.
About Voxant
Voxant is building a new kind of network that delivers unparalleled licensed content, advertising and syndication services to the millions of Web sites and niche communities that comprise the Web. Voxant's 40,000+ publisher affiliates have access to the Web's largest, most diverse selection of free, high quality, fully licensed news and information for their Web sites and blogs. Voxant provides full monetization while maintaining control over content integrity, quality and branding for more than 300 content providers. For more information, please visit www.voxant.com.
###
Trackback URL: http://www.prweb.com/pingpr.php/Q3Jhcy1IYWxmLVRoaXItSW5zZS1FbXB0LVNpbmctWmVybw==
|
