Marin Software recognized for its game-changing search marketing solution for large advertisers and agencies that helps them harness the power paid search advertising
San Francisco, CA (PRWEB) July 17, 2008 -- Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 Winners. Inclusion in the AO Global 250 signifies major developments in the creation of new business opportunities in the global technology industries. Marin Software was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
"The AO Global 250 winners have excelled in key strategic areas in the global technology markets," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and platforms that are driving the next phase of innovation and creating real value at an economically uncertain time."
Marin Software and the AlwaysOn Global 250 Top Private Companies will be honored at the AlwaysOn & STVP Summit at Stanford scheduled to occur on July 22-24, 2008 at Stanford University. This two-and-a-half day executive event highlights the significant economic, political and commercial trends disrupting the global technology industries, and features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases.
Marin Software offers the industry's first enterprise-class paid search management application, helping advertisers and agencies manage their SEM programs to save time and improve financial performance. A complete software-as-a-service solution for paid search management, Marin Search Marketer, includes cross-publisher campaign management, automatic keyword generation and submission, flexible revenue tracking and bid optimization, and business-level analytics. Marin Software serves some of the world's leading advertisers and their agencies, including Zappos, ZipRealty and Avenue A | Razorfish. Customers benefit from Marin Software's pay-as-you-go, SaaS model which deploys in a day with no required destination URL changes.
"Being named a winner of the AO Global 250 awards is a testament to Marin's continued success working hand-in-hand with the world's largest advertisers and agencies," said Chris Lien, CEO of Marin Software. "The paid search advertising market is growing at a phenomenal rate, expected to reach nearly $27 billion by 2011, but it is becoming more and more complicated for marketers to navigate every day; Marin's next-generation search marketing application helps them get the most out of their paid search spend."
The AO Global 250 was selected from over hundreds of companies, nominated by a panel of industry experts in the online technology, media, entertainment, enterprise and greentech sectors from around the world. A full list of all the AO Global 250 winners can be found on the AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/27959.
About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin offers a 30-day, full-featured free trial with pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search. Marin is funded by Benchmark Capital, Amicus Capital and various angel investors. Customers include Avenue A | Razorfish, a division of Microsoft, Zappos.com and ZipRealty.
About AlwaysOn:
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, OnHollywood, OnMedia, GoingGreen, NordicGreen, and Venture Summit East and West) and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.
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