Cafemakers Retail Expert Shows World Tea Expo Attendees How to Negotiate Their Way to a Better Lease

Specialty coffee entrepreneur Andrew Hetzel of Cafemakers will present two sessions, ''Retail Location and Leasing Strategies" and "Negotiation and Bargaining,'' for attendees of the World Tea Expo in Atlanta on Saturday, June 9 at the Georgia World Congress Center.

Drawing on my 14 years of international retailing experience, I developed these two presentations to address the most critical issues that can help small tea and coffee retailers to succeed.

Atlanta, GA, and Honolulu, HI (PRWEB) June 4, 2007 -- Attendees of the 2007 World Tea Expo in Atlanta this month can discover how to select an ideal retail business location and productively negotiate lease terms by attending Andrew Hetzel's two speaking sessions ''Retail Location and Leasing Strategies'' and ''Negotiation and Bargaining,'' both on Saturday, June 9.

"Choosing a good location and then securing the site with preferable lease terms are two of the most important factors that will determine the ultimate success or failure of a retail business," says Cafemakers founder Andrew Hetzel. "Drawing on my 14 years of international retailing experience, I developed these two presentations to address the most critical issues that can help small tea and coffee retailers to succeed."

The World Tea Expo that will be held June 9-11 at the Georgia World Congress Center in Atlanta is the largest tea trade conference in the world, showcasing hundreds of exhibitors of tea and related products. For more information or to register, visit http://www.worldteaexpo.com.

About Andrew Hetzel
Andrew Hetzel is the founder and president of Cafemakers, a retail specialty coffee business consultancy based on the Big Island of Hawaii. Cafemakers provides business guidance and beverage improvement services for restaurants, hospitality businesses and multiunit coffee business operators throughout the United States and worldwide. Mr. Hetzel is a frequent speaker at culinary and beverage conferences, a judge for the World Barista Championship and Ultimate Barista Challenge organizations and writer for Tea & Coffee Trade Journal.

Mr. Hetzel is formerly the founder and CEO of a multi-million dollar multinational retail services company whose clients include some of the most influential and respected names in their industries: 3M, Aveda, Burger King, Brinker International, DaimlerChrysler, Calvin Klein, Hard Rock Cafes and Hotels, Hugo Boss, Procter & Gamble, Skechers USA and Sears. More information is available online at http://www.cafemakers.com.

Media Contact:
Andrew Hetzel
Tel: +1 (808) 443-0290
Fax: +1 (808) 443-0190
http://www.cafemakers.com

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