A new book on presentations, public speaking and business communication skills reveals the secrets of inspiring speakers like Apple CEO Steve Jobs.
San Francisco, CA (PRWEB) November 12, 2007 -- Apple CEO Steve Jobs is the most charismatic pitchman in corporate America today, according to business communication skills and public speaking coach Carmine Gallo. Gallo reveals Jobs' presentation skills in his new book, " Fire Them Up!: 7 Simple Secrets to Inspire Your Colleagues, Customers and Clients " (John Wiley & Sons, 2007). "Steve Jobs' presentations are brilliant demonstrations of visual storytelling that motivate customers, employees, investors and the entire computer industry," Gallo says.
In "Fire Them Up!", readers will learn for the first time exactly how Jobs creates electrifying presentations with his excellent public speaking and communication skills. Using the example of the iPhone presentation in which Jobs unveiled the new product, Gallo reviews the techniques and communication skills Jobs incorporated to create a stunning announcement. Among them:
1. Jobs creates a core vision for his products that he can articulate in 10 words or less.
2. Jobs sells the benefits behind his products by focusing on how the product will improve the lives of his listeners.
3. Jobs sticks to the "rule of three" when presenting key concepts.
4. Jobs tells personal stories to make a connection with his audience.
5. Jobs creates one memorable moment in his presentations that everyone will be talking about when it's over.
6. Jobs creates visual presentations by showing images, photographs and video. There are no bullet points on any slide. Data and text is kept to a minimum.
7. Jobs has fun. Most presentations should have an element of entertainment.
Jobs is just one of dozens of business leaders, entrepreneurs and educators featured in "Fire Them Up!" Gallo interviewed extraordinary men and women who are considered among the most inspiring individuals in the world today. The combined insights help readers understand the language of motivation. Readers who adopt the seven simple secrets will learn how to improve their business communication skills and excel at public speaking, leaving their listeners inspired, engaged and enthusiastic.
Managers, leaders, sales professionals, entrepreneurs, small business owners and aspiring leaders can apply the public speaking techniques to motivate everyone in their personal and professional lives. Readers will hear from men and women at General Electric, Virgin, Microsoft, Starbucks, Google, Cranium, Cisco, The Ritz-Carlton and many other well-known brands.
About Carmine Gallo
Carmine Gallo is the business communication skills and public speaking coach for the world's most admired brands. His clients have included Intel, SanDisk, Chase, IBM, Nokia and many others. He is a former Emmy award-winning business anchor for CNN, CBS and Fox and popular keynote speaker. Gallo's book, "Fire Them Up!", is available wherever books are sold. For more information about the public speaking and communications skills expert, visit www.carminegallo.com.
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