Blue Sky Factory Partners with Velaro to Bring Embedded Chat Functionality to Email Marketing Campaigns

Blue Sky Factory today announced that the company has partnered with Velaro Inc. to integrate Livefluence chat technology into email marketing campaigns.

Engaging the right visitor at the right time is the most critical piece of today's email marketing puzzle

Baltimore, MD (Vocus) July 18, 2008 -- Blue Sky Factory (www.blueskyfactory.com), one of today's leading email marketing service providers, today announced that the company has partnered with Velaro Inc. (www.livefluence.com/bsf/), a leading software-as-a-service company and provider of online conversion solutions for increasing e-commerce sales, to integrate Livefluence chat technology into email marketing campaigns, making the power of communicating with opt-in consumers via their inbox a more interactive, personalized experience.

By integrating Livefluence functionality into Publicaster™, Blue Sky Factory will offer clients an unparalleled ability to deliver live chat features within email creative, allowing businesses to engage online visitors in real-time and create a lasting connection with them at the most critical of times. Livefluence's live chat technology offers businesses an ideal chat solution as recipients, direct from their email client, can access live chat features without having to install any special programs such as Java or applets.

"Livefluence, as a technology, takes a revolutionary look at online conversions by focusing on the three aspects that effect online businesses the most: learning, engaging and reacting to core consumers," said Alex Bloom, president of Velaro. "By deploying our Livefluence live chat features into their Publicaster application, Blue Sky Factory is not only helping their clients to increase online conversions, but also to learn more about what excites their target customers."

"Engaging the right visitor at the right time is the most critical piece of today's email marketing puzzle," said Greg Cangialosi, Blue Sky Factory president. "Essentially, by adding Livefluence technology to our client's email marketing campaigns, we are enabling our clients to not only send targeted, highly effective HTML creative to the inbox of key constituents, but also to directly communicate with customers, on demand, to help increase sales."

The Livefluence technology, powered by Velaro, will be available to Blue Sky Factory clients this summer, in conjunction with the company's pending release of Publicaster version 7.0.

About Velaro

As a leader in e-commerce software-as-a-service solutions, Velaro helps thousands of companies worldwide improve their online conversion rates every year. Founded in 2000, Velaro, Inc. provides online conversion solutions including content targeting, live chat, customer segmentation, and multi-step analytics that bring consumers and businesses closer together.

With 99.98% uptime guaranteed, Velaro's Livefluence is proven to increase online conversion rates and reduce customer support costs. This makes Velaro the solution of choice for leading companies such as LG, T-Mobile, Toro, Improvements Direct, Skillsoft, American Bath Factory, Mayo Health Clinic, Epicor, and Livemercial. For more information about Velaro's online conversion management solution, visit www.livefluence.com/bsf/.

About Blue Sky Factory
Established in 2001, Blue Sky Factory, Inc is an industry leading email service provider providing targeted, measurable tools and services to leverage the power of the Email communications channel. The company is the developer of Publicaster™, a web-based, self-service email marketing application that allows companies to create fully customizable email marketing campaigns. In addition, the company assists its clients with optimal deliverability rates and database optimization. Currently, market leaders such as Signature Networks, Improv Comedy Clubs, TIG Global, The National Trademark Association, Texas Instruments, RMG Connect and Weber Shandwick Worldwide are taking advantage of Blue Sky Factory's technologies. In addition to its Baltimore headquarters, Blue Sky Factory currently has offices in Boston, Massachusetts; Charlotte, North Carolina; and just outside of Manhattan in Hoboken, New Jersey. For more information, visit www.blueskyfactory.com or www.publicaster.com.

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