Publishers to address the increasing worldwide demand for localized English language learning materials.
Boston, MA (Vocus) September 14, 2007 -- National Geographic Society (NGS) and Heinle, a part of Cengage Learning, and a leading provider of materials for English language teaching ("ELT") announced an exclusive worldwide strategic partnership to produce a comprehensive portfolio of ELT materials for kindergarten through adult education markets outside of the United States and Canada.
The new products created under this initiative will carry the National Geographic brand and be representative of its long tradition of producing high quality, trusted and visually attractive materials. English has become the world's most commonly used language and is essential to the conduct of science, commerce and cultural exchange. As its use has spread, demand for learning materials that reflect the user's context and perspective has increased.
"In this era of increased globalization, resources that empower people and increase our mutual understanding are more essential than ever. We're excited to partner with Heinle, a true leader in the field of education, to expand and enhance what's available to educators and students," said National Geographic President and CEO John Fahey.
Dennis Hogan, President of Heinle, states: "We are delighted to work with the National Geographic Society. We share their global view and commitment to excellence, and we feel there is no better source for educational content covering the world than National Geographic. We're looking forward to creating learning materials together that deliver a richer and more relevant learning experience to our customers everywhere."
To ensure market appropriateness and distribution, Heinle will work with local partners around the world. This may also include the National Geographic's global publishing network that produces books, magazines and other media in more than 36 languages. "We look forward to working with the leading publishers in each market to customize our publications to suit that market's preferences and requirements," states Vincent Grosso, Vice President of Heinle.
"The National Geographic's assets and expertise will permit Heinle to draw upon NGS' extensive archives to develop materials that will anchor English language learning in content that is rich, authoritative and relevant to the user," said Society executive vice president Terry Adamson.
For more information, please contact Lindsay Brown, Director, Corporate Communications for Cengage Learning at 203-539-8634.
About Cengage Learning & Heinle:
Cengage Learning, formerly Thomson Learning, is a global leader in providing integrated information solutions to business and professional customers. Heinle, part of Cengage Learning is a leading provider of materials for English language teaching and learning throughout the world. Heinle is committed to helping learners become more effective readers, writers, and communicators, and to helping teachers become more effective in guiding learners to achieve their goals. For more information, visit: elt.heinle.com or www.cengage.com.
About National Geographic:
The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 300 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 8,000 scientific research projects and supports an education program combating geographic illiteracy. For more information, visit nationalgeographic.com
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