Media and Technology Company, JB Carlson, Deploys Additional Functionality

In a changing TV market place, JB Carlson, creates greater value.

(PRWEB) August 16, 2006 -- The JB Carlson Corporation is rallying its channel to push beyond the boundaries of its traditional service provider focus into both the original / Company owed content and segment driven applications.

As part of his efforts to make this integration successful CEO JB Carlson has pledged to "change the trajectory" of Carlson’s sales force. JB said he will deliver through new partnerships in distribution and TV segments.

We have said that we want to and must change the trajectory of our business, and this is dramatic proof point that we have committed to the market and remain determined to both grow it and to profit from it

This week, JB Carlson plans to broaden its reach into small and midsize businesses that don’t have traditional media channel available to them. The move follows the launch last month of a partner application that provides new functionality for these clients.

The accelerated push will also be fueled by a deep, four-year strategic alliance between several companies that will be released this fall.
"We have said that we want to and must change the trajectory of our business, and this is dramatic proof point that we have committed to the market and remain determined to both grow it and to profit from it," JB Carlson said during a conference call with analyst.

The JB Carlson Corporation is, in fact, bulking up on staff to support the new system features for retailers and manufacturers.

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