Beverly Hills, CA (PRWEB) August 31, 2006 -- Kathy Aaronson, founder and Chief Executive Officer of the Sales Athlete, Inc® spun her "best-seller" produce stand practices all the way to Madison Avenue. In her new book, “The Golden Apple,” Aaronson specifically outlines the strategy and tools to make success easier than failure, in business and in life. “Kathy is the Gandalf of sales; she combines the magic and science of selling in her book ‘The Golden Apple’," raves Dave Murphy, Executive Vice President and General Manager of the Los Angeles Times.
Aaronson, also a renowned Sales Trainer, built an impressive resume in advertising sales and sales management based upon a principled and dedicated philosophy of identifying and solving problems. She began her corporate career in sales with Cosmopolitan magazine and went on to spearhead the sales and marketing efforts for Girl Talk. Aaronson, a native of New Hampshire, was founding Advertising Director of Fairchild's "W" and founding Marketing Executive of Working Woman magazine. She went on to become the Executive Vice President and Group Publisher of McFadden's Magazine Group before starting The Sales Athlete, Inc ®.
The “magic in ‘The Golden Apple’,” says Aaronson, is an “entrepreneurial drive that is sparked by a need to connect with people; the ‘science’ is the process of learning to sell successfully, as well as how to find and provide value to any type of customer.” “The Golden Apple” (John Wiley & Sons, Inc) uses the lessons learned during her childhood in New Hampshire and successfully applied later on in life.
When Aaronson was eight years old, she realized that there might be a market for the smaller, misshapen fruits and vegetables grown on her family’s farm that weren’t up to supermarket standards. So she took those rejected vegetables, set up a small roadside stand, and started “The Happiness Patch.” The results were exceptional, and she met new friends, neighbors, and even politicians and dignitaries as they passed by her stand. ”Kathy reminds us of that 'kid courage' that got us what we wanted as children,” says Tatiana S. Platt, Chief Trust Officer for AOL.
In “The Golden Apple,” Aaronson uses humor and practical, step-by-step guidance, to coach readers how to:
- Develop business relationships that will protect their careers in any economy
- Get the attention of busy, distracted client prospects
- Do business confidently and well with anybody -- even rude, crude client prospects
- Use stories to successfully sell products, services or ideas
In “The Golden Apple,” Aaronson also reveals how to take charge of your talents and make them work for you, regardless of economic downturns, changes in your industry, downsizings, mergers, and moves. The keys to “sustainable career success”, Aaronson writes, come from building a support network of knowledgeable mentors and associates, then understanding and identifying your skills and applying them where they will be needed and valued. “Everyone has the power to ‘bulletproof’ their career," says Aaronson, “they just need a roadmap. Jobs aren't consistent, but people are!!"
To learn more about Kathy Aaronson's bulletproof plan or to consult with her about a story, please contact Nancy Leeds at (310) 275-8900 Ext. 221.
Press Contact: Nancy Leeds
Company Name: THE SALES ATHLETE, INC. ®
Phone: 310 275-8900
http://www.salesathlete.com/thegoldenapple
More Information:
Kathy Aaronson is the founder and CEO of the executive recruitment and sales training firm, The Sales Athlete, Inc®, with offices in Los Angeles and New York City. A nationally recognized expert on executive sales for more than 30 years, Kathy helps companies increase revenue and market share, and assists individuals in finding career happiness and wealth. Aaronson has also authored “Selling on the Fast Track,” “How to Become a Sales Athlete” (Putnam/Berkley), and the acclaimed “Kathy Aaronson's Compensation Guide” (SW7, Ltd).
Awards and Recognition
- 2000- Inducted in the National Association of Women Business Owners Millennium Hall of Fame
- 2000- Featured in PBS Documentary, The People's Century
- 1995- Los Angeles Business Journal Sales Trainer of the Year
- 1995- Girl Scout Career Exploration Award
- 1991- Angeles Magazine Leading Woman of Los Angeles Award
Executive Search:
Sales, marketing, and management executive search is the focus of The Sales Athlete, Inc. ® Since 1971, TSAI has worked closely with candidates and client companies, completing thousands of successful assignments nationwide. The Sales Athlete, Inc. ® enjoys a rich history as a valued resource for success-driven hiring managers who want to hire and retain best-in-market, disciplined and committed sales and marketing teams.
Training :
The Sales Athlete, Inc® also provides training programs on all matters related to hiring, compensating and retaining top sales, marketing, advertising, and management talent; Aaronson is responsible for having facilitated more than 500,000 experienced and inexperienced sales executives coast to coast since 1971.
Kathy Aaronson, originally from New Hampshire, is the founder and CEO of the executive recruitment and sales training firm, The Sales Athlete, Inc®, with offices in Los Angeles and New York City. A nationally recognized expert on executive sales for more than 30 years, Kathy helps companies increase revenue and market share, and assists individuals in finding career happiness and wealth.
The Sales Athlete, Inc. ® is a premier executive search firm that partners with leading global media brands and diverse industries in need of high performing sales and marketing talent. Since 1971, superior service and confidentiality have been the cornerstones of our practice. With offices in New York and Beverly Hills, we serve clients internationally.
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