Kinaxis Becomes First Corporate 'Leaders for Mental Health' Partner

Local Technology Company Sponsors Royal Ottawa Foundation Event in Support of the "you know who i am" Campaign

Ottawa, Canada (PRWEB) October 6, 2008 -- Kinaxis Inc. and the Royal Ottawa Foundation for Mental Health, today announced its partnership in conjunction with The Leaders for Mental Health Breakfast held this morning in support of the "you know who i am" awareness campaign.

Kinaxis is proud to be the first workplace partner to answer Daniel's call to support this campaign

Through its title sponsorship of the breakfast, Kinaxis affirms its role as the first corporate "Leader for Mental Health" and joins the campaign, which is led by Daniel Alfredsson of the Ottawa Senators, and is aimed at:
- reducing the stigma associated with mental illness,
- raising awareness, and
- inciting philanthropic support of research and treatment.

In addition to its corporate sponsorship, Kinaxis is initiating a workplace awareness campaign. Kicked off by today's Leaders for Mental Health Breakfast, and a fitting tribute to the national Mental Illness Awareness Week (Oct 6 -11th), the company is coordinating a number of employee awareness and fundraising activities throughout the week and beyond.

Kinaxis has a history of supporting mental health initiatives through its past contributions to the Colbeth Child and Adolescent Psychiatry Clinic in Chicago- a clinic established by Kinaxis CEO, Douglas Colbeth and his wife, Margaret. Kinaxis is embracing the Royal Ottawa Foundation's "you know who i am" campaign as an opportunity to invest in an organization that holds some of the same goals, and serves the local community in which the large majority of Kinaxis employees live and work.

"Kinaxis is proud to be the first workplace partner to answer Daniel's call to support this campaign," says Douglas Colbeth, CEO of Kinaxis. "We applaud Daniel for his courage in sharing his personal story and for his leadership in raising awareness for the cause. Like Daniel and millions of others, I too have been personally impacted by mental illnesses. I believe we must come out of the shadows to share our experiences and let our stories resonate with those among us who are, or know of someone that is suffering. Only when we acknowledge how common mental illnesses are, can we make real progress in the treatment of these diseases. Kinaxis is proud to help lead this charge."

To read more about the Kinaxis story, visit the company's blog post on the campaign's blog: http://youknowwhoiamdotcom.blogspot.com/

About Kinaxis
Kinaxis™ RapidResponse is a single on-demand service that empowers multi-enterprise manufacturers with collaborative and integrated demand-supply planning, monitoring, and response capabilities. RapidResponse embraces human judgment to enable planners and front-line responders to handle unpredictable changes. Global leaders such as Casio, Honeywell, Jabil, Qualcomm, and Raytheon use RapidResponse to achieve breakthroughs in sales and operations planning (S&OP), demand management, supply management, and supply chain risk management. The results are superior customer service, improved operations performance, and a competitive market advantage. For more information, visit the Kinaxis web site at www.kinaxis.com or the company's blog at www.21stcenturysupplychain.com.

# # #