Provocative new business book to release worldwide on August 11; author to attempt world record and make publishing history.
Garden City, NY (PRWEB) August 1, 2006 –- Stern, Limbaugh, Moore, Gibson. Well known and powerful in the media world, these four men are more alike than you might initially think. They have the ability to create what author Tony Rubleski calls ‘Mind Capture.’ In his new book, Mind Capture: How To Stand Out In The Age of Advertising Overload, he’s out to share with the world how top celebrities, and businesses in particular, use it to stand out and succeed.
“The concept of ‘Mind Capture’ is the #1 challenge in marketing,” states Rubleski. “Mind Capture will teach the psychology of why people buy and the tactics successful businesses, entrepreneurs, organizations and celebrities use to stand out, win more business and differentiate themselves in the crowded market place.”
Mind Capture is full of proven business strategies to effectively get people’s attention in an incredibly noisy, time starved and busy marketplace. Everyone from the minister, politician, and entrepreneur, to parents and teachers have to become bottom-line salespeople to get their message out. And, true to the strategies that the book reveals, it provides “to the point” concepts that are concise and easy to digest.
It was Mind Capture’s initial self-published success that prompted David Hancock president of Morgan James Publishing to approach Rubleski about a second release of the book. “Tony’s book caught my attention right away because of the amazing content, and incredible endorsements from other top marketing and sales minds,” says Hancock. “We are excited to offer readers on a global level a shot at discovering and learning the powerful strategies contained within Mind Capture.”
Rubleski’s book goes a step beyond the ideas and psychology of ‘Mind Capture’ and reveals creative ways to get customer feedback, testimonials and more referrals. Rubleski discloses strategies to attract the media to gain free publicity, teaches proven direct marketing strategies, and shows companies how to improve marketing communications, customer service and sales to generate increased response rates, additional repeat business and bottom line: new customers. Mind Capture comes with a turn-key testimonial and referral letter that has a proven track record of success in pretty much every industry. Readers will also find Mind Capture includes a special $100 free marketing critique certificate, where the author will personally answer any one sales, marketing or PR question at no charge to the book buyer.
On August 11th Rubleski will attempt to set a new world record by doing 70+ book signings at different locations over an 18-hour time period (6:00 AM to 11:59 PM). One dollar ($1) per book from the day’s signings will be donated by the author along with an additional matching dollar from the publisher Morgan James to be donated to non-profit Junior Achievement of the Michigan Great Lakes.
Rubleski is currently the president of Mind Capture Group which focuses on direct marketing consulting, copywriting, advanced public relations and sales and marketing training for business groups and sales teams. He’s worked with a diverse clientele list ranging from banks, casinos, insurance, mortgage firms, and retailers to restaurants and entrepreneurs.
His work has been featured in Bottom Line Magazine, The Detroit Free Press, the FOX TV network as well as various business and chamber of commerce publications. In addition, he’s also the editor and mastermind behind “A Captured Mind” newsletter which features many top thought leaders.
As a contributor to the bestselling book Walking With The Wise Entrepreneur, released last fall, Rubleski joins business leaders and legends Donald Trump, Bill Gates, Dr. Laura, Robert Kiyosaki, Suze Orman and many others in sharing proven marketing strategies. You can find out more about Mind Capture by logging on to www.mindcapturegroup.com.
For media inquiries, interview requests and schedule availability please contact either publicist Dianna Stampfler, Promote Michigan, at 269-330-4228 or Caitlin Gray, Bold Approach, at 208-323-2653.
PHOTOS AVAILABLE UPON REQUEST
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