Superstar Band Linkin Park Debuts At #1 Following Exclusive Digital Delivery by Musicrypt
Toronto, Canada (Billboard Publicity Wire) April 10, 2007 -- Musicrypt Inc. (TSX-V: MCT, OTC: MCYPF), the leader in secure digital media distribution, today announced that it has successfully delivered the highly anticipated new single by the multi-platinum selling band Linkin Park to radio stations across the United States. On Monday morning April 2, 2007 at 7am ET, DMDS delivered the single "What I've Done" simultaneously to hundreds of radio programmers. This exclusive, historic delivery marks the first time that a major record label in the US has released a significant new single entirely by digital means to radio, thereby eliminating the major expense of producing and shipping physical CDs. Today, the song "What I've Done" debuts at #1 on the BDS and Mediabase Alternative charts.
The Warner Bros. promotional staff worked hand in hand with the Musicrypt marketing team for the week leading up to this release. This marketing campaign included a daily electronic notification (eNote) leading up to the release date, a 30-sec stream of the song and exact, to the minute time of availability via DMDS. Because of this collaborative effort, over 95% of Mainstream Rock and Rock Alternative chart-monitored radio stations were simultaneously and securely given access to "What I've Done" in the highest CD broadcast quality.
"We are honored to have been entrusted with this historic release, which has set in motion a seismic shift in how the music industry markets and delivers its artists to radio. For years, CDs have been used to market new music to radio stations," said Chris Montgomery, EVP Musicrypt. "Warner Bros. understands that sending music digitally, with accountability, detailed reporting, and in a cost effective manner is essential to their business growth. We look forward to delivering more of their music via DMDS."
Musicrypt is powering the changes occurring in the digital music industry with its patented DMDS technology. Musicrypt's DMDS has delivered over 7,500 different songs from more than 150 record labels to destinations which include radio stations representing over 35 U.S. broadcast chains. Musicrypt is partnered in the U.S. with Billboard, R&R and Nielsen BDS; in the UK, Europe and Australia with Adstream Ltd; and is marketed to the U.S. advertising industry by AWE, a division of Omnicom, and The Gary Group. DMDS is the only digital delivery system that can deliver music throughout the U.S., Canada and the UK.
About Musicrypt Inc.:
Musicrypt's patented Digital Media Distribution System (DMDS) is the leading secure B2B digital media delivery solution for the music industry. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective and far less costly digital delivery of broadcast quality media via the Internet. Musicrypt trades on the TSX Venture Exchange (TSX-V) under the symbol MCT and in the U.S. under OTCBB:MCYPF. For more information on Musicrypt, please visit www.musicrypt.com.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
PR Contact for Musicrypt Inc.:
Sarah Miller
Axis Marketing & PR
Tel: (323) 653-7800
smiller @ axismarketingpr.com
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