Podcasts have quickly become a great way for businesses to reach consumers. The home building industry has begun using podcasting with tremendous success, spurred largely in part by the efforts of commercial development firm What I Want Podcasting.
(PRWEB) July 17, 2006 -- Online real estate marketing has grown tremendously over the past years and it continues to pick up steam, over 65% of interested buyers use the internet as their first step for research. The demand of everyday living has crunched individual free time into nearly nothing. The ability to access media on-demand has exploded in popularity with the success of the iPod and video cell phones. This has allowed consumers the ability to access and watch content when and where they want it. Home builders and real estate brokerages are using podcasting to increase turnover times and transition into the virtual sales world, while improving their return on investment and reducing costs with the use of online marketing.
“What I Want Podcasting® has been a terrific partner in this process. When we approached them about what we wanted to do they helped us expand our original vision to encompass a variety of additional uses for the medium and its application in our business. By expanding our vision they helped us create a value driven integration that kept startup costs reasonable because of the multiple uses of what we were creating," said Mike Forsum, Western Regional President for Taylor Woodrow Homes, whose iTaylorWoodrow website has tremendous success since its launch in early June.
Giving consumers the option to watch videos of properties and communities available in the convenience of their own environment and on their own schedule is a tremendous benefit to the user. This also helps to establish a better brand relationship with interested parties, buyers recognize companies that allow them to access choices at their request and demand. “Real estate podcasting really becomes advantageous when the subscription model is attached; this offers home builders and brokerages direct access to a consumer at their request, the exact opposite of spam. Users click one button and request your podcast be sent to them automatically as soon as something new comes out, allowing an organization to funnel any information they see fit to the user,” says Ryan Hoback, CEO of What I Want Podcasting.
The use of podcasting in the home building and real estate industry will increase confidence among home buyers by allowing them access to information at their request. It will directly affect turnover times on new and existing homes if integrated and distributed properly, ultimately resulting in an increase in revenue and positively affecting the bottom line by minimizing costs.
What I Want Podcasting is a leading podcast development firm specializing in the commercial application of podcasting. For more information please visit www.WhatIWantPodcasting.com
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