Social Media Landscape, Sales Readiness Evolution, and Demand Creation Best Practice Findings to be released at SiriusDecisions B2B Conference.
Wilton, CT (PRWEB) January 24, 2008 -- SiriusDecisions, the world's leading source for business-to-business sales and marketing best practice research and data, today announced that top executives from CA, Cognos, SAP AG and Symantec will present best practices on improving revenue growth through integration of sales and marketing at its Summit 2008. The Summit, whose theme is "Growth through Integration," will be held May 14-16 at the Loews Lake Las Vegas Resort, Henderson, Nev. Findings from SiriusDecisions' research on best practices in social media, sales readiness and demand creation will be released.
Richard Eldh, co-founder and managing director, SiriusDecisions
Summit keynoters include: Donald Friedman, EVP and chief marketing officer, CA, Inc.; Drew Clarke, VP of America's marketing and global marketing operations, and Lucy Gillard, director of global demand generation programs and advertising, Cognos; Heather Loisel, VP global marketing operations, SAP AG; and Janice Chaffin, group president, Consumer Business Unit, Symantec. Each will share their success stories and best practices in aligning sales and marketing. For additional information about this event, visit SiriusDecisions Summit 2008.
Richard Eldh, SiriusDecisions co-founder and managing director, and Summit 2008 chair, said, "With the release of our research findings in the growing areas of social media and sales readiness, and our depth of coverage in demand creation coupled with a strong speaker panel, we expect a 40 percent increase in attendance over last year's event." Eldh also said, "This event brings together senior level executives and provides a platform for best practice sharing and actionable research that drive sales and marketing alignment strategies and accelerate revenue growth."
The premiere B2B conference, sponsored by Brainshark, Dow Jones Corporate Media Solutions, Eloqua, Harte-Hanks and Kadient, is expected to attract more than 350 sales and marketing executives for three days of keynote presentations, networking and interactive learning sessions.
SiriusDecisions executives and analysts will present the findings of their original research based on their 2007 and 2008 surveys of over 300 sales and marketing executives worldwide. The research presentations will include:
- Social Media: An overview of the evolution of the social media landscape, how it's being leveraged by b-to-b organizations to build awareness, demand and customer loyalty, and drive sales productivity.
- Sales Readiness: How the responsibilities of the function have crystallized over the past year, how organizations can embrace readiness concepts, as well as what are the specific links the role is driving between sales and marketing.
- Demand Creation: A new approach to creating demand that looks at macro factors, resource allocation, program assignment and execution, and the importance of data quality to next-generation demand creation.
- Sales Excellence: Why changing buying environments are altering the way the sales excellence concept should be viewed, and how a new sales excellence paradigm impacts both marketing and sales readiness initiatives.
- Reputation: How reputation-related strategies and tactics impact demand creation, and the shift of best practice b-to-b organizations to actively linking reputation - not brand - programs and tactics to their demand creation efforts.
There also will be a vendor showcase, where key suppliers share their solutions for enabling sales and marketing alignment and the acceleration of revenue growth.
Additional sponsors include: Alinean, Aprimo, Avitage, By Appointment Only, Genius, Hoovers, i-Snapshot, Manticore, Market2Lead, Neolane, Omniture, OneSource, OutStart, Rainmaker, Sant, SAVO, Tippit, Unica, ValueVision, Vtrenz and WebReply.
About SiriusDecisions
SiriusDecisions provides senior-level executives with the sales and marketing operational intelligence required to improve topline performance through its Executive Advisory Services, Benchmark Assessment Services, Management Consulting Services and Events. The unique combination of thought leadership, benchmark data, analytic tools, best practice research and access to a peer and analyst network allow SiriusDecisions clients to quickly receive the critical insight they need to make decisions effectively. For more information, visit SiriusDecisions or call (203) 665-4000.
Contact:
Rebecca Barber, Marketing Manager
SiriusDecisions
203-665-4003
http://www.siriusdecisions.com
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