New traffic scoring system enables ad networks to combat click fraud and identify high performing traffic
Mountain View, CA (PRWEB) April 24, 2008 -- Anchor Intelligence, Inc. (www.anchorintelligence.com), the leader in traffic quality management solutions for the online advertising industry, today announced the launch of ClearMark, a click and impression scoring system that enables ad networks to identify their best and worst performing traffic in real time. Combining cutting edge data processing techniques with patent pending analytics, ClearMark deconstructs each traffic event into over one hundred attributes and uses these attributes to score each event on a quality scale.
ClearMark is the first system that integrates with any ad network's existing web servers, billing systems, and reporting systems to enable real time decision making and traffic optimization.ClearMark provides networks with a detailed profile of each traffic event, and aggregates this data across a multitude of dimensions. This allows ad networks to achieve an unprecedented level of visibility into their traffic quality and make informed decisions about distributing and syndicating ad inventory, vetting new publishers, billing and complaint resolution, and quality-based pricing. With ClearMark, networks can determine from where their best and worst traffic originates, and improve quality over time to provide more value for their advertisers.
In addition, ClearMark adapts to the changing environment of online threats by leveraging data from the Anchor Intelligence network which monitors malicious activity across the web and identifies compromised machines. By using this data in its scoring algorithms, ClearMark remains at the forefront of online security and continuously enhances its scoring capabilities. "Ad networks face an increasingly complex environment of distributed threats, click fraud attacks and traffic boosting from a wide range of perpetrators," according to Ken Miller, co-founder and CEO of Anchor Intelligence. "ClearMark enables ad networks to stay on top of these threats so that they can focus on what they do best: serving the right ads to the right users at the right time."
To learn more about ClearMark and Anchor's traffic quality management solutions, visit www.anchorintelligence.com.
About Anchor Intelligence
Anchor Intelligence Inc., headquartered in Mountain View, CA, is the leader in traffic quality management solutions for the online advertising industry. Anchor Intelligence provides ad networks, advertisers, and agencies with cutting edge solutions to reduce click and impression fraud, identify high performing traffic to enable quality-based pricing, and ultimately optimize their business offering with their customers' needs. Anchor Intelligence is funded by JK&B Capital; angel investors include Ron Conway of Baseline Ventures, Ram Shriram of Sherpalo Ventures, and Rajeev Motwani, Stanford Professor. For more information, visit www.anchorintelligence.com.
Anchor Intelligence Media Contact:
Richard Sim
Anchor Intelligence, Inc.
650-320-9100
pr@anchorintelligence.com
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