CarSmarts magazine is producing over 25,000 leads every month ... a record in automotive advertising.
Atlanta (PRWEB) April 3, 2008 -- After years of unbridled speculation about the reason for the stellar success of CarSmarts Magazine, Smart Media Solutions LLC’s, President Chris Snellgrove finally came clean about the unbelievable amount of leads provided to Dealer advertisers from his magazine.
“You were right!” he says. “We admit it! We have engaged the largest group of people in the history of Georgia used car magazines to blast our dealers with a massive volume of calls!”
“Our latest estimate (provided by the Census Bureau of Georgia) recorded a whopping 4.78 million people living in this call center. On any given day, 3% of them, or a minimum of 120,000 consumers are in the market to buy a car in our geographically captive area. We provide car information to this active buying group and they call. Because we distribute more than 50,000 magazine copies each week, the calls are staggering.” CarSmarts magazine is producing over 25,000 leads every month ... a record in automotive advertising.
The success of this call center is the distribution of informational material. Carsmarts Magazine is placed in over 3200 strategic locations to capture active car shoppers. Locations such as convenience stores, restaurants, gas stations, gyms, salons, and even liquor stores. With clever ads, tempting pictures, and mouth watering deals on vehicles only found in this “information manual”, the temptation to call is impossible to resist.
Kelley Blue Book, or KBB as insiders call it, reports that the buying cycle for a car, truck or SUV is seven weeks. Multiplying this number times the 50,000 “manuals” provided each week to this audience of prospects, equals 350,000 views of each page throughout this cycle. It becomes hypnotic, inevitably forcing the “participant” to pick up his or her phone and call from fear of losing the deal.
“Our greater Atlanta 'call center' generates 24,000 leads per month for our advertisers of used cars. Plus, the metrics we use only represent trackable results. The real number of monthly leads could be far greater than we even know. Now having acquired Wheels N Waves Magazine in northeast Georgia, the numbers could soar as early as mid-April. We are working around the clock to try to help dealers sell more cars,” says Dan Fagan, COO of Smart Media Solutions LLC.
For more information on the success of Smart Media Solutions LLC’s Call Center instructional manual, or to become a part of this revolutionary product, please visit www.Carsmarts.com, or call Dan Fagan, 678-990-2209.
A video of this discovery is on YouTube.com; please use the link: http://youtube.com/watch?v=7POkNBNLdt4
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