Certiport today announced the launch of a new line of certifications for Adobe software that prepares students with digital communications skills and credentials for entry-level employment. Available to secondary and post-secondary institutions around the world, the new certification program will help bolster the digital communications competency of aspiring individuals to meet workforce demands.
ATLANTA (BusinessWire EON) June 25, 2007 --
Certiport today announced the launch of a new line of certifications for
Adobe software that prepares students with digital communications skills
and credentials for entry-level employment. Available to secondary and
post-secondary institutions around the world, the new certification
program will help bolster the digital communications competency of
aspiring individuals to meet workforce demands.
“The growing popularity of the Adobe platform
and the digital media they create is changing the way we connect to the
world,” said David Saedi, president and CEO of
Certiport. “And as employers recognize the
value of these tools, they will seek standards and credentials to ensure
even their entry-level candidates are equipped appropriately.”
The first certification exams released under the Adobe Certified
Associate banner, Web Communication using Dreamweaver and Rich Media
Communication using Flash, are emblematic of the digital media’s
exploding user base. According to a leading Web survey1
, 30.9 million sites were created in 2006, helping to make the current
total well over 100 million distinct sites on the Internet. In addition,
Adobe reports that Flash is the most prolific software platform in the
world, with more than 1.5 million developers and an audience of 560
million across the Web.
“Certiport is helping Adobe deliver a program
that will help close the gap between student preparation and employer
expectations,” said Megan Stewart, director of
K-12 Education at Adobe. “By offering Adobe
Certified Associate, schools will be able keep up with current employer
needs for skilled labor using digital communications.”
A recent study2 indicates digital communications—the
ability to create, manage, integrate, and communicate information using
dynamic, multimedia, video, graphic, and Web software—has
gained substantial traction in the workplace since the turn of the
century. Nearly 20 percent of the study’s
respondents said they performed video, audio, Web, or graphic production
tasks once or twice a week while approximately another 40 percent stated
they executed such tasks at least once every couple of months.
According to the leading researcher of the study, users have intensified
their utilization of animation, video and audio digital tasks by 35
percent over the last five years.
“The implication is that these digital skills
are being used by teachers, administrative assistants, assembly-line
workers and others, even though the digital skills were not identified
when these individuals were hired,” said John
Avakian, statewide director of the California Community Colleges
Multimedia & Entertainment Initiative. “These
individuals often have very little formal background training to perform
digital tasks. If they had formal training, they would be more
productive.”
For more information on the Adobe Certified Associate program, visit www.certiport.com/adobe.
To view supporting learning materials for the certification program, go
to www.adobe.com/education/curriculum.html.
ABOUT CERTIPORT
Certiport prepares individuals with current and relevant digital skills
and credentials for the competitive global workforce. These solutions
are delivered by more than 12,000 Certiport Centers worldwide and
include Certiport Internet and Computing Core Certification (IC³®),
the official Microsoft® Office certification
programs and the Adobe® Certified Associate
certification program. For more information, visit www.certiport.com.
"Certiport" and "IC³" are
registered trademarks of Certiport, Inc. in the United States and other
countries. "Microsoft" is either a registered trademark or trademark of
Microsoft Corp. in the United States and other countries. “Adobe”
is either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. The names of
actual companies and products mentioned herein may be the trademarks of
their respective owners.
1 Source: http://news.netcraft.com/archives/web_server_survey.html
2 Source: “Digital
Media Skills Initial Findings,” California
Community Colleges Media & Entertainment Initiative (MEI), January 2006.
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