Cipher, one of North America's largest competitive intelligence and knowledge management consultancies, has released today the Cipher 2008 News Aggregators Benchmarking Report and End-User Survey. The report offers the following:
CROFTON, Md. (Business Wire EON) April 25, 2008 --
Cipher, one of North America's largest competitive intelligence and
knowledge management consultancies, has released today the Cipher 2008
News Aggregators Benchmarking Report and End-User Survey. The report
offers the following:
-
The results of a 100+ person end-user survey
-
A map of the fee-based news aggregator market, plus the content the
providers offer
-
Key trends affecting the industry
-
Profiles of key news aggregators.
Every day, business and competitive
intelligence professionals rely on a wide range of digital content
publishers and technology providers to monitor and extract information
in their respective industry sector. For most people, though, the
electronic news publishing industry remains a difficult and often
confusing environment. With over 11 years' experience in the industry, Cipher
decided to leverage its knowledge by compiling a comprehensive market
assessment and user survey of the leading Fee-Based News Aggregators.
The main objective of this report was to help business professionals
answer the following questions:
1. Who are the leading electronic news aggregators and what are their
respective corporate affiliations?
2. What specific content is offered by each of the leading news
aggregators and what degree of content overlap currently exists?
3. What do subscribers think of the performance of their news providers?
4. What is their level of satisfaction?
5. What are the most common sources of complaints?
In addition to profiling the key news aggregators and assessing the
current trends in the marketplace, Cipher also polled over 100 end users
of fee-based news services over a two-month period, representing such
industries as pharmaceutical, telecommunications, insurance, healthcare,
manufacturing, financial and competitive intelligence.
Some Key Results
In general, end-users liked their news aggregator, and most do not
consider changing often, even in the face of dissatisfaction. However,
there were some common issues with the marketplace that became apparent:
Broadness of content - Although this was cited as a major
strength, it was also a downside for many. End users would like
increased functionality to enable them to more accurately pinpoint news
of interest, both in automatic filtering and ad hoc search.
Service issues - Everything from timeliness of data receipt to
customer service was mentioned. In spite of this, most firms do not seek
to change vendors very often. Changing needs, not service issues, was
the reason given for a switch by most respondents.
Information Gaps - Many respondents felt that there was not
enough information specific to their industry available through the news
aggregators, and that multiple sources of information were therefore
required. This has served to drive internal budgets higher in an effort
to procure the right mix of information, and increase user frustration.
High Cost - Cost was mentioned throughout the survey, both in
decreasing budget problems and increasing service prices. Most people
seemed willing to pay however, with one respondent summing it up: “Information
is NOT free...and you get what you pay for. It appears the costs are
high...but factored over the value of that information to your
company...it actually may not be as expensive as you think it is. If it
helps you win a multi-million dollar contact...is it really THAT
expensive?”
Other Results
Most used provider: Factiva
Most people noted that their company has used their provider for over 5
years (32%). Once a provider is accepted, they tend to keep their
customers.
Most people are satisfied with their provider. 75% of respondents feel
good about their provider, saying that it either “Completely
Meets My Needs” or “Meets
the Majority of My Needs”.
Items that cause dissatisfaction: timeliness of data, cost and targeting
ability.
The scope provided is generally appreciated.
Please visit www.cipher-sys.com
for a copy of the complete
report and survey results.
About Cipher
Cipher is a full service competitive intelligence consultancy serving
clients around the world. Cipher consultants are experienced in
delivering custom strategic research and analysis services across
industries. Cipher also offers customizable decision support technology
solutions including Cipher's award-winning competitive intelligence
software, Knowledge.Works.
www.cipher-sys.com
Release Summary:
Competitive intelligence consultancy Cipher has released a Fee-Based
News Aggregators Benchmarking Report. The report offers the results of
an end-user survey, a market map of the content the news aggregators
offer, key trends affecting the industry and profiles of key aggregators.
Keyword Tags:
competitive intelligence, fee-based news aggregators, news aggregator
benchmarking, news aggregators
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