Vocus' Premium Media Database and Integrated News Distribution Help Leading Non-Profit Organization Successfully Coordinate PR Efforts
Lanham, MD (PRWeb) February 21, 2007 -- Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand public relations management, announced today that ASPCA® (The American Society for the Prevention of Cruelty to Animals®) has chosen Vocus' software to help manage its public relations efforts. Using Vocus, the ASPCA effectively coordinates national campaigns to generate public awareness of its programs and initiatives that implement its 140-year-old mission: providing effective means for the prevention of cruelty to animals throughout the United States.
"With so many moving parts in the campaigns we undertake, Vocus enables us to automate much of our initial outreach, so that we can focus our energy on getting great results," said Shonali Burke, ABC, Sr. Director, Media and Communications for the ASPCA. "We can send our news out directly to our targeted reporters at the click of a button--a great asset when you disseminate as much news as we do. It also has great tools for logging activities and tracking and analyzing media outreach, which are incredibly helpful."
Recently, the ASPCA launched ASPCA® Mission: Orange™, a focused campaign to create a country of humane communities, one community at a time, which was kicked off with a national media event in New York City. Using Vocus' premium media database and distribution capabilities, the ASPCA was able to easily and effectively inform all its targets about the launch as well as the campaign in general. By integrating this with internal and member communications, ASPCA Mission: Orange had an extremely successful launch--data from pre- and post-awareness surveys indicates that public awareness of the ASPCA and specifically this campaign rose significantly in the days after the launch.
"In the time of Web 2.0, you cannot run an effective PR campaign without a thorough system that provides the tools to research and communicate with your audience," continued Burke. "Identifying and reaching out to as many reporters as frequently as we do would be impossible without a system like Vocus."
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand public relations management. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, monitor and analyze their news, conduct interactive email campaigns, build online newsrooms, and manage government relations activities. Vocus' PRWeb platform is also recognized as one of the Internet's leading online news and press release distribution services. Vocus' software is available in five languages and can be accessed from any computer via secure login over the internet with no need for internal hardware, software or IT support. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
About ASPCA
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) was the first humane organization established in the Western Hemisphere and today has one million supporters. The ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. The ASPCA provides national leadership in anti-cruelty, animal behavior, humane education, government affairs and public policy, shelter support, and animal poison control. The NYC headquarters houses a full-service animal hospital and adoption facility. The Humane Law Enforcement department enforces New York's animal cruelty laws and is featured on the reality television series "Animal Precinct" on Animal Planet. Visit www.aspca.org for more information.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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