Revving up its programming engine, today HD Theater and Mecum Auction Company announced MECUM AUTO AUCTION: MUSCLE CARS AND MORE, the first live high-definition auto auction weekly series covering Mecum's premier events, specializing in high-end muscle cars, timeless classics and rare exotics. MECUM AUTO AUCTION: MUSCLE CARS AND MORE premieres Saturday, March 29 from 8-11 PM ET on HD Theater, Discovery Networks' original HD network which brought viewers the first live HD footage from space in 2006 and from an Antarctic solar eclipse in 2003. The live series runs for six consecutive Saturdays starting March 29 and then culminates with a special grand finale on Saturday, May 17 from 2-6 and 8-11 PM ET live from Mecum's 21st Annual Spring Classic, where over 1,000 cars will hit the auction block.
SILVER SPRING, Md. & MARENGO, Ill. (Business Wire EON) February 26, 2008 --
Revving up its programming engine, today HD Theater and Mecum
Auction Company announced MECUM AUTO AUCTION: MUSCLE CARS AND MORE,
the first live high-definition auto auction weekly series covering Mecum’s
premier events, specializing in high-end muscle cars, timeless
classics and rare exotics. MECUM AUTO AUCTION: MUSCLE CARS AND MORE
premieres Saturday, March 29 from 8-11 PM ET on HD Theater, Discovery
Networks' original HD network which brought viewers the first live
HD footage from space in 2006 and from an Antarctic solar eclipse in
2003. The live series runs for six consecutive Saturdays starting March
29 and then culminates with a special grand
finale on Saturday, May 17 from 2-6 and 8-11 PM ET live from Mecum’s
21st
Annual Spring Classic, where over 1,000 cars will hit the auction
block.
MECUM AUTO AUCTION will
broadcast live each Saturday night from Mecum Auction Company’s
event at the Indiana
State Fairgrounds in Indianapolis.
Each episode will feature approximately 60 collector cars live from the
auction block as bidders vie for some of the hottest rides and coolest
classics. The series not only profiles the amazing cars, eccentric
collectors and deal-by-deal auction drama, but also explores the
behind-the-scene process of these high-end automotive auctions,
including the crucial evaluation process.
According to Mecum Auction Company’s CEO Dana
Mecum, “MECUM
AUTO AUCTION: MUSCLE CARS AND MORE will showcase our
highly-spirited automotive auctions, which blend some of the best
dramatic elements of sports, reality and game shows. Each auction
features real buyers and sellers in a competitive display of bidding
prowess, while contemplating the crucial car-by-car question of ‘What’s
it worth?’”
“HD
Theater is excited to partner with Mecum Auction Company and present
the dynamic live action of their collector car auctions,”
stated Clint Stinchcomb, executive vice president and general manager of
HD Theater and Turbo Media. “MECUM
AUTO AUCTION represents our commitment to transport HD Theater’s
viewers to compelling live events and capture in HD the meticulous
craftsmanship and artistic detail of these spectacular cars.”
The Mecum Auction Company, with corporate headquarters located in
Marengo, Ill., is in its 21st year of selling
collector cars, specializing in muscle cars and Corvettes. Mecum also
produces the Bloomington Gold
Corvettes USA show, which is in its 35th
year. In 2008, Mecum will host and manage 14 auctions across the United
States and expects to sell its 50,000th car in
the spring.
The first 24-hour high-definition network to broadcast all of its
content in brilliant 1080i and 5.1 digital surround sound, HD Theater
offers compelling real-world and motorized content from a wide range of
categories including adventure, technology, nature and world culture –
all designed to provide viewers with the highest-quality television
experience available. Discovery Communications is the number-one
nonfiction media company reaching more than 1.5 billion cumulative
subscribers in over 170 countries. Discovery's 100-plus worldwide
networks are led by Discovery Channel, TLC, Animal Planet, The Science
Channel, Discovery Health, Military Channel and HD Theater, with digital
media properties including HowStuffWorks.com.
Discovery Communications is owned by Discovery Holding Co. (NASDAQ:
DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks,
Discovery's founder and chairman. For more information, please visit www.discoverycommunications.com/.
**Photography and Artwork Available at www.press.discovery.com**
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