Al & Ed's Autosound, Southern California's largest mobile electronics specialist, announced today that it has partnered with KNBC (NBC4) to bring the sleek, fast-paced automotive world to Southern California car enthusiasts as presenting sponsor of the weekly, half-hour television program, "WHIPNOTIC," hosted by Mario Solis. Bringing the hottest in car culture, style and technology to audiences in the Southland, WHIPNOTIC will feature John Haynes, aka Mr. Mobile, the head buyer for Al & Ed's Autosound, in an educational, weekly "I Want That" segment, detailing the hottest in car stereo and mobile electronics gadgetry. Al & Ed's Autosound will then give viewers the opportunity to win the featured products online at http://www.al-eds.com or by linking through http://www.WHIPNOTIC.com.
VAN NUYS, Calif. (Business Wire EON) January 22, 2008 --
Al & Ed's Autosound, Southern
California's largest mobile electronics specialist, announced today that
it has partnered with KNBC (NBC4) to bring the sleek, fast-paced
automotive world to Southern California car enthusiasts as presenting
sponsor of the weekly, half-hour television program, “WHIPNOTIC,”
hosted by Mario Solis. Bringing the hottest in car culture, style and
technology to audiences in the Southland, WHIPNOTIC will feature John
Haynes, aka Mr. Mobile, the head buyer for Al & Ed's Autosound, in an
educational, weekly “I Want That”
segment, detailing the hottest in car
stereo and mobile electronics gadgetry. Al & Ed's Autosound will
then give viewers the opportunity to win the featured products online at http://www.al-eds.com
or by linking through http://www.WHIPNOTIC.com.
“Southern California has long been setting
trends on the international car culture scene and Al & Ed's Autosound
has been a proud leader, as Southern California's oldest and largest car
stereo and mobile electronics innovator,” said
Gabi Mashal, president of Al & Ed's Autosound. “And
with more and more people throughout the country seeking automotive
personalization, we are confident that our partnership with WHIPNOTIC
will be a great success.”
In addition to the chance to win car stereo products featured in the “I
Want That” segment of the show, WHIPNOTIC
viewers will be able to go online to WHIPNOTIC.com to email questions to
Mr. Mobile regarding the newest trends and innovations in mobile
electronics, vehicle integration and installation.
The show debuted on KNBC on Saturday evening, January 5th and is now
airing weekly on Saturday afternoons on KNBC (Channel 4), and on KNBC's
Digital Channel 4.4. Fred Roggin and Kip Epps serve as executive
producers.
About Al & Ed's Autosound
Founded in 1954, Al & Ed's Autosound has grown to become Southern
California's largest mobile electronics specialist with 22 stores. As a
recognized leader in the mobile electronics industry, Al & Ed's
Autosound has been an instrumental partner in the pioneering of
innovations such as FM radio for cars, cassette players for cars and the
first car alarm, and is viewed within the mobile electronics industry as
a barometer for the industry in Southern California. For more
information, visit http://www.al-eds.com
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