AutoTrader.com, the ultimate automotive marketplace and an official marketing partner of the NBA, announces the tip-off of the "NBA Drive to the Finals Fantasy Game," providing the grand prize winner $25,000 toward the purchase of a vehicle on its website. Hosted by NBA.com and presented by AutoTrader.com, the Fantasy Game began last weekend with the opening round of the NBA Playoffs and is also featured on TNT's "NBA Tip-Off Show" and "Inside the NBA." Show hosts Charles Barkley, Kenny Smith and Ernie Johnson will also compete in the game for a $10,000 gift to their favorite charity.
ATLANTA (BusinessWire EON) April 27, 2007 --
AutoTrader.com, the ultimate automotive marketplace and an official
marketing partner of the NBA, announces the tip-off of the “NBA
Drive to the Finals Fantasy Game,” providing
the grand prize winner $25,000 toward the purchase of a vehicle on its
website. Hosted by NBA.com and presented by AutoTrader.com, the Fantasy
Game began last weekend with the opening round of the NBA Playoffs and
is also featured on TNT’s “NBA
Tip-Off Show” and “Inside
the NBA.” Show hosts Charles Barkley, Kenny
Smith and Ernie Johnson will also compete in the game for a $10,000 gift
to their favorite charity.
Visitors to NBA.com will be invited to participate in the fantasy game
and will be asked to select one NBA player each night, throughout the
first three rounds of the playoffs, they think will be the evening’s
top performer. One $25,000 grand prize will be awarded, while runner-up
and weekly prizes include Spalding Neverflat Basketballs, Sony PS3s and
NBA LIVE 07 games for PS3.
“Last year’s ‘NBA
Drive to the Finals Fantasy Game’ proved to
be a fan favorite,” said Clark Wood, vice
president of marketing, AutoTrader.com. “With
our increased involvement with the NBA and TNT this season, our
sponsorship of this year’s Fantasy Game will
provide us the opportunity to engage even more NBA fans with
AutoTrader.com throughout the NBA Playoffs, the league’s
marquee event.”
AutoTrader.com has partnered with the NBA throughout the 2006-2007
season with a package including the company as the sponsor of the TNT
NBA Tip-Off Show presented by AutoTrader.com, 30-second television spots
and on-court signage, among other entities.
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is
the Internet's leading auto classifieds marketplace and consumer
information website. AutoTrader.com aggregates in a single location more
than 3 million vehicle listings from 40,000 dealers and 250,000 private
owners, which provide the largest selection of vehicles attracting more
than 11 million qualified buyers each month. Through innovative
merchandising products such as multiple photos and comprehensive search
functionality, AutoTrader.com unites buyer and seller online -
dramatically improving the way people research, locate and advertise
vehicles.
AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The
venture capital firm Kleiner Perkins Caufield & Byers is also an
investor.
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