AdOn Network Offers Behavioral Targeting

AdOn Network, a leader in providing innovate keyword-targeted advertising solutions for advertisers and publishers, today announced the launch of a behavioral targeting feature for AdOn Network advertising campaigns.

Phoenix, AZ (PRWEB) September 20, 2006 -- AdOn Network, a leader in providing innovate keyword-targeted advertising solutions for advertisers and publishers, today announced the launch of a behavioral targeting feature for AdOn Network advertising campaigns.

In the evolving market of online advertising, it is critical that we continue to provide the all of the tools necessary to maximize advertising revenue. Behavioral targeting creates new revenue streams for our publishers and additional opportunities for advertisers to reach their target audience.

The behavioral targeting feature allows advertisers to target consumers based on their Internet browsing and search behavior over a period of time across multiple sites within AdOn Network. Behavioral targeting is now available for use with both Text Ad and Pop-Under advertising formats. Advertisers now have the option of using behavioral targeting exclusively or in conjunction with contextual targeting.

AdOn Network Publishers can also utilize behavioral targeting to increase their advertising revenues. Behavioral targeting can effectively increase a publisher’s inventory across AdOn Network along with improving match rates on their Websites. Publishers using AdOn Network’s AdOn Direct solution, which allows them to create their own advertiser accounts, are able to offer behavioral targeting to their advertisers as well, increasing their reach and providing greater revenue potential.

“The addition of behavioral targeting marks another significant milestone in our ongoing commitment to provide innovative solutions for advertisers and publishers,” said Chad Little, CEO of AdOn Network. “In the evolving market of online advertising, it is critical that we continue to provide the all of the tools necessary to maximize advertising revenue. Behavioral targeting creates new revenue streams for our publishers and additional opportunities for advertisers to reach their target audience.”

AdOn Network now offers the following campaign options:

• Behavioral targeting
• Contextual targeting
• Frequency capping
• Geo-targeting
• Start and end dates
• Day-parting
• Daily, monthly and overall spending caps

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