New Brand Blog Launched by Molecule Brand Consultants

Molecule Brand Consultants launches Thoughts on Brand, a brand blog that complements the company website.

Thoughts on Brand will take a broader, holistic view of branding

Atlanta (PRWEB) April 29, 2008 -- Atlanta-based branding company Molecule Brand Consultants launches Thoughts on Brand, a new blog dedicated to brands, branding, brand identity, and brand design.

Thoughts on Brand - A Brand Blog

"Thoughts on Brand will take a broader, holistic view of branding," states blog author Ted Fabella, "In addition to postings on logo design, corporate identity, web design, advertising, packaging, and environmental design, the blog will also examine how brands work within cultures and societies, and across various mediums. Brands are not just products, but cumulative experiences, and therefore its manifestations are more numerous than people think."

Ted Fabella is principal of Molecule, a brand consulting firm based in Atlanta, Georgia. For the past twenty years, Mr. Fabella has provided branding services to Fortune 500 companies such as Coca-Cola, IBM, UPS, and BellSouth. He is a former creative director at both corporate identity firms and internet consultancies.

Ted Fabella has received over 100 industry awards from organizations such as the New York Art Director's Club, the Los Angeles Art Director's Club, and the National Addy Awards. His work has been published in numerous books and magazines, and in 2000 he co-authored the book "Identity: Building Image Through Graphic Design". He served on the board of directors of AIGA Atlanta and taught as an adjunct professor at the Atlanta College of Art and Portfolio Center. Mr. Fabella has also been a guest speaker at Auburn University, Louisiana State University, The Massachusetts College of Art, The UCDA Conference, and The How Magazine Design Conference. He currently serves on the board of advisors at The Art Institute of Atlanta.

Molecule Brand Consultants was formed in early 2006, offering branding services to new and established corporations. Molecule is based in Atlanta and can be reached via phone 404-441-3793 or email at info @ moleculebrand.com.

###