The following is an excerpt from Andy Kilpatrick's biography on Warren Buffett, Of Permanent Value: The Story of Warren Buffett / 2008 Cosmic Edition. This particular chapter looks back at highlights from the company movie showed every year at the Berkshire Hathaway annual meeting. Additional excerpts from the book are available at the following links: an excerpt on Generics, the Opening Chapter, and the initial press release outlining the book. The book can be purchased from Amazon by following this link.
BIRMINGHAM, Ala. (Business Wire EON) April 24, 2008 --
The following is an excerpt from Andy Kilpatrick’s
biography on Warren Buffett, Of
Permanent Value: The Story of Warren Buffett / 2008 Cosmic Edition.
This particular chapter looks back at highlights from the company movie
showed every year at the Berkshire Hathaway annual meeting. Additional
excerpts from the book are available at the following links: an excerpt
on Generics,
the Opening
Chapter, and the initial
press release outlining the book. The book can be purchased from
Amazon by following this link.
Cosmic Sitcom
At 8:30 on the morning of each annual meeting, the company movie is
shown —a collection of highlights and comedy
routines and the latest commercials for company products. The film,
updated every year, may open with Buffett strumming a ukulele, singing a
welcoming song to the tune of “I’d
Like to Buy the World a Coke.” “When
NASDAQ’s down, you’ll
never frown. Berkshire’s here to stay,”
he sings.
The sitcom once included a cartoon featuring the Oracle of Omaha as
Agent 008 battling the terrorist Has Been Rotten. The Oracle prevails by
firing exploding Berkshire products.
The premeeting video featured skits of Buffett in various soap opera and
Omaha Press Club appearances. One segment has a takeoff of “The
Graduate” where Dustin Hoffman is told, “The
future is in plastics.” In this video, the
word “plastics”
was substituted with “GEICO.”
One clip in the 1997 video showed Washington Post’s
Katharine Graham complaining that Berkshire-related businesses were
so cheap they didn’t offer dental programs
until you were 90 and that she was being forced to continue working and
had decided on a discount furniture business: “Mrs.
G’s.” Her talk was
accompanied by an ad: “Mrs. G’s
blowout discount on furniture.”
One popular segment over the years has featured Buffett and Gates
appearing before Judge Judy to sort out a fuss over a bridge game. When
Gates argues his side, Judge Judy tells him to go to “shutup.com”
and orders Gates to give Buffett a break so he can amount to something.
Other clips showed joking tributes from Bill Gates and Tom Brokaw, or
even highlights of Nebraska’s greatest
football plays. In 2007, the skit was a sequence of shots of Buffett and
LeBron James making impossible shots on a basketball court with Buffet
making a final full court swish to defeat James.
For several years, the low-budget movie was created by Berkshire’s
Treasurer Marc Hamburg. Now Buffett’s
daughter, Susie, heads the effort. The video is not given out because of
possible copyright issues. Susie Buffett has said, “It’s
one thing to get permission to use things that are in one item that
never gets distributed. It’s one entirely
different thing if we start selling copies.”
The movie now includes cameos from celebrities like Tiger Woods (with
Buffett as his caddy), Bono during a photo shoot with Bill and Melinda
Gates as Persons of the Year for Time magazine, Jimmy Buffett,
Jamie Lee Curtis, and Governor Arnold Schwarzenegger.
The 2006 movie was a great hit; based on “American
Idol,” it was called “Omaha
Idol,” if you will. The three idol judges
were Buffett, Munger, and Mrs. See.
The cartoon portion of the movie was created (for free) by Andy Heyward,
CEO of DIC Entertainment of Burbank, California. The cartoons, which
open the film, have included “Omaha Idol”
and spoofs on Batman and Robin, James Bond, and Survivor.
One skit spoofed Bill Gates’ Windows product,
as an actual window.
Arnold Schwarzenegger was made fun of for his new voting machine that
allowed votes only for him. At one point, Arnold held up two books; one
about him and one about Buffett, saying, “mine
is bigger.” Then he turned the book about
Buffett sideways for viewers to see it was an earlier version of this
book. Arnold then proclaimed, “Yours is
thicker.”
Donald Trump and Snoop Dogg were lampooned.
One clip featured Buffett and Munger with Dick Cheney, who was dressed
as Elmer Fudd. Buffett said, “Hunting with
Dick Cheney? Then you need insurance now!”
Cheney then shot Munger in the rear, and Munger said, “Any
closer shave would have to be by Gillette!”
A See’s Candy clip featured Ellen DeGeneres
getting factory workers to look away while she stuffed candy down her
dress.
Another skit involved Buffett suddenly falling in love with hi-tech
stocks but having difficulty persuading Munger about the idea. So
Buffett called Jamie Lee Curtis, who was lying suggestively in bed, and
asked her if she’d call Munger, a fan of hers.
Munger took a call from Curtis asking, “Is
this really Jamie Lee Curtis?” She replied, “Is
this really Mr. Hunger, I mean Munger?”
Munger promised he’d speak to Buffett about
the hi-tech stocks.
A skit with Tiger Woods showed Tiger having trouble with a shot and
Buffett suggesting to him that he was “putting
too much arm into it.” Woods then hit a
perfect shot and declared Buffett his new coach.
A “Desperate Housewives”
skit featured the actual actresses discussing the sexual prowess of old
men. When the movie ended, Buffett and Munger walked on stage to huge
applause. Then, like a bolt from the blue, Buffett said, “I’m
Warren. He’s Charlie. You may wonder why
Charlie gets the girls (Jamie Lee Curtis) in these things. It has to do
with what I call the Anna Nicole Smith rule. When choosing between two
old, rich guys, pick the older.”
Woodstock was underway.
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