Purchase Path 2.0 enhances current search engine marketing technology with advanced online advertising attribution management and ROI analysis.
Columbus, OH (PRWEB) April 2, 2008 -- Leading search engine marketing technology company, ClearSaleing Inc., has announced the release of Purchase Path 2.0. This ROI advancement provides search engine marketers the first accurate and reliable attribution management tool for online advertising. With Purchase PathTM, ClearSaleing is able to deliver accurate and detailed information to online advertisers on the ROI performance of each advertising source and ad that leads to a conversion, not just the last ad clicked before a conversion.
T he release of Purchase Path 2.0 further assists search engine marketers with tracking and properly attributing credit (profit and ROI) to all online advertising sources that contributed to a conversion on their Web site. Without using Purchase Path, advertisers often over value the effectiveness of the last ad. This overvaluation means that ads contributing earlier in the buying cycle are undervalued. The combination of these two factors results in improper allocation of media spend. ClearSaleing has also introduced the terms "Introducer", "Influencer", and "Closer", which enable online advertisers to analyze their keywords and campaigns using the Purchase Path methodology.
According to JupiterResearch, "Attribution management improves the accuracy of campaign measurement for the 84 percent of online advertisers with direct response goals. Through more accurate measurement, advertisers can attribute credit to the correct publishers, creating more effective media buys." (JupiterResearch's findings were published in Next-Generation Direct Response: Effectively Managing Attribution, on May 1, 2007 and can be found on www.jupiterresearch.com)
"ClearSaleing's advanced marketing data warehouse provides our customers with unprecedented analysis of their data using sophisticated techniques like Purchase Path.," said Luke Tuttle, ClearSaleing Chief Technology Officer. "Purchase Path improves our customer's capabilities to make the best online advertising decisions leading to higher ROI across all their campaigns."
With Purchase Path 2.0, ClearSaleing users have flexibility as to how they wish to configure their Purchase PathTM data, including: (1) allocating profit contribution evenly or in a customized manner across each click in the path, (2) selecting the number of clicks in a path, (3) setting the maximum allowable latency between clicks, and (4) establishing the maximum total days in a path. Purchase Path 2.0 also allows for the exclusion of selected sources, campaigns and ad groups from the first click, last click or from any position in the Purchase Path. Online advertisers can also view many graphical representations of their Purchase Path data, including the gross profit, order count and revenue.
About ClearSaleing
ClearSaleing is a technology-powered advertising analytics company and online agency. ClearSaleing provides Internet retailers and direct marketers the only accurate way to measure, compare and optimize ROI across their online advertising portfolio. Located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who need transparency, flexibility and accountability in the management of their online advertising campaigns.
ClearSaleing
1177 Olentangy River Rd.
Columbus, OH 43212
Tel: (800) 592-0463
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