Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence (BI) and performance management solutions, and The Nielsen Company, the world leader in consumer and media information services, today announced a multi-year strategic agreement under which Nielsen will deploy Cognos 8 Business Intelligence in the technology architecture it uses to deliver integrated information services to its clients. Nielsen will also use Cognos 8 BI and Cognos Go! Mobile internally to measure business performance in key areas such as finance, operations and sales.
BURLINGTON, Mass. & NEW YORK (BusinessWire EON) August 15, 2007 --
Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business
intelligence (BI) and performance
management solutions, and The Nielsen Company, the world leader in
consumer and media information services, today announced a multi-year
strategic agreement under which Nielsen will deploy Cognos 8 Business
Intelligence in the technology architecture it uses to deliver
integrated information services to its clients. Nielsen will also use
Cognos 8 BI and Cognos Go! Mobile internally to measure business
performance in key areas such as finance, operations and sales.
“Working with an industry leader such as
Nielsen is a privilege,” said Rob Ashe, CEO at
Cognos. “Nielsen has a long, proven track
record of technology innovation and is very sophisticated and selective
about business intelligence solutions. We look forward to teaming with
Nielsen to strengthen its BI capabilities and accelerate development of
client solutions that create clear and measurable business benefits.”
The Nielsen Company provides its clients with a wide range of services,
including audience measurement for the television industry and
information, insight, analysis and advice about consumers for packaged
good manufacturers and retailers. Nielsen also serves clients in print
media, online and mobile services, entertainment, books, video and the
music industries, and is a major provider of business publications and
trade shows.
“Our partnership with Cognos will deliver
significant benefits to Nielsen and our clients,”
said Joe Willke, President, Global Consumer Product Leadership, The
Nielsen Company. “Cognos is not only the world
leader in BI, its technology is highly complementary with our existing
information architecture. Adopting Cognos 8 as our standard BI solution
will enhance and accelerate the growth of our current services,
especially Nielsen Answers™, and it will help
us move faster to integrate information assets from across The Nielsen
Company to provide clients with innovative, high-value services.”
Nielsen Answers™, a web-based platform, is
designed to put the best information, analysis and advice into clients’
hands quickly and easily. The recently released Nielsen Answers 5.0 has
been praised by industry observers as the most complete information
solution for the consumer packaged goods industry. The integration of
Cognos 8 into the next release of Nielsen Answers will further enhance
the functionality that Nielsen delivers to its clients as well as
provide opportunities for integrated and enhanced solutions across the
media, consumer, on-line, mobile and business media segments of The
Nielsen Company.
Cognos 8 BI’s open, standards-based service
oriented architecture (SOA) made it the ideal solution for Nielsen’s
enterprise-wide BI standardization initiative. Cognos 8 BI’s
zero footprint and web services architecture will speed deployment of
Nielsen Answers, and its full range of BI capabilities will provide
rapid access to consistent data, integrated from any source and
customizable for every user’s needs. Cognos
Go! Mobile will also help users make more informed decisions in context
when mobile, while enabling IT to further leverage existing investments
in Cognos 8 BI to continue lowering the overall cost of ownership.
“As we continue to mobilize resources to
bring broader, deeper solutions to our clients, leveraging commercial
technologies like Cognos will play a key role in our success. Nielsen’s
investment in industry leading tools has always distinguished us from
our competitors, and this is another step in that tradition,”
said Mitchell Habib, Executive Vice President, Global Business Services
at The Nielsen Company. “With a common
platform, our teams will be able to focus on our unique expertise –
the rapid development of applications and solutions for the clients and
markets we serve. We are looking forward to working with Cognos as a
partner to extend our solutions, serve our clients better and target new
markets.”
About the Nielsen Company
Nielsen is a global information and media company with leading market
positions and recognized brands in marketing information (ACNielsen),
media information (Nielsen Media Research), business publications (Billboard
and The Hollywood Reporter) and trade shows. The privately
held company is active in more than 100 countries, with headquarters in
New York, USA, and Haarlem, the Netherlands. For more information, visit www.nielsen.com.
About Cognos:
Cognos, the world leader in business
intelligence and performance
management solutions, provides world-class enterprise planning and
BI software and services to help companies plan, understand and manage
financial and operational performance.
Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and
adaptive solution that leverages an organization’s
ERP, packaged applications, and database investments. It gives customers
the ability to answer the questions -- How are we doing? Why are we on
or off track? What should we do about it? –
and enables them to understand and monitor current performance while
planning future business strategies.
Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available
from more than 3,000 worldwide partners and resellers. For more
information, visit the Cognos Web site at http://www.cognos.com.
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