OKI Data Americas Offers Up to 30 Percent Advantage on Total Cost of Ownership over Competitive Color Laser Products(1): Decreased Consumables Pricing on C8800 and C6000 Series Makes Award-Winning, Versatile Digital Color Printers More Affordable Than Ever to SMBs

OKI Data Americas, which markets its products under the OKI(R) Printing Solutions brand, announced today that the company has lowered the price of select consumables on the C8800 A3 Color Printer Series and the C6000 A4 Color Printer Series, providing one of the lowest total cost of ownerships (TCO) in its respective classes(1). These industry-leading HD color laser printers now offer small-to-medium sized businesses (SMBs) a better value and more affordable color printing than ever before - enhancing office productivity, boosting customer retention and growing profitability.

MOUNT LAUREL, N.J. (Business Wire EON) November 26, 2007 -- OKI Data Americas, which markets its products under the OKI^® Printing Solutions brand, announced today that the company has lowered the price of select consumables on the C8800 A3 Color Printer Series and the C6000 A4 Color Printer Series, providing one of the lowest total cost of ownerships (TCO) in its respective classes¹. These industry-leading HD color laser printers now offer small-to-medium sized businesses (SMBs) a better value and more affordable color printing than ever before - enhancing office productivity, boosting customer retention and growing profitability.

“The use of color is becoming more recognized and requested within the workplace everyday as customers are printing more inside the office, from marketing collateral to promotional signage,” said Mike Garofola, Sr. Marketing Manager, Color Products at OKI Data Americas, Inc. “By combining the decrease in consumables pricing with the current OKI Printing Solutions color printer promotion, we are making our top quality color printers more affordable for all business users.”

New pricing details are as follows:

• Based on Street Price, the C8800 Series cost per page (CPP) has been lowered by 11% from 10.2 cents to 9.1 cents for color. This allows the C8800 Series to offer the lowest TCO of all competitive A3 products² and up to a 19% advantage over A4 competitors in its class³
• The C6000 Series CPP has been lowered by 25% from 13.4 cents to 10.0 cents for color and by 20% from 2.0 cents to 1.6 cents for black-and-white. As a result, customers can now save as much as 30 percent on TCO⁴

The award-winning C8800 Series dramatically reduces the cost, complexity and space requirements for wide-format printing with a machine that has a footprint up to 38% smaller than other products in its class⁵. Marketed as a business “game changer,” OKI Printing Solutions’ C8800 Series establishes a new benchmark in value for large-format printing. It offers a groundbreaking price point with a low cost-per-page, empowering businesses to enhance their printing capabilities. The C8800 Series provides customers with powerful performance, media versatility on demand and HD Color technology, as well as tabloid (11”x17”) color printing capabilities.

The C6000 Series digital color printers features fast speeds and HD (high-definition) Color technology for improved office productivity in small-to-medium-sized workgroups. It provides demanding small-to-medium workgroups with reliable, professional-quality color printing in-house by utilizing OKI Printing Solutions’ exclusive HD Color technology to produce photo-like quality on regular office paper. Boasting maximum flexibility for printing on heavy-weight media, such as brochures, signage, heavy card stock and banners up to 8.5” x 47”, the C6000 Series saves users time and money while assuring ultimate reliability and minimal intervention with a robust 55,000 pages duty cycle.

Both Series build on parent company OKI Data Corporation’s history of leadership and innovation in color printing. It is based on the 7^th generation of printing technologies advanced by OKI Data Corporation, such as digital LED technology and Single Pass Color^™. This technology allows OKI Data Americas to manufacture products that require fewer moving parts.

The C8800 Series comes with a one-year on-site warranty, while the C6000 Series comes with a one-year overnight exchange warranty. Both products feature an industry-leading five-year warranty on the digital LED print heads and are backed by comprehensive support from authorized OKI Printing Solutions solution providers. In addition, the company provides live, toll-free⁶ technical support 24 hours a day, 7 days a week, 365 days a year, with agents based in North America.

About OKI Data Americas, Inc.

OKI Data Americas, Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products and serial impact dot matrix printers. As business printing solutions specialists, OKI Data Americas provides world-class printing technology and real-world solutions designed to help manage workflow and optimize business performance. OKI Data Americas is ISO 9001:2000 certified and also offers a full line of options, accessories and consumables. Most OKI Printing Solutions' products have earned the ENERGY STAR®. Oki Electric Industry Co., Ltd., parent company to OKI Data Corporation, is a $6.1 billion multinational corporation with headquarters in Tokyo and is a world leader in information processing systems, telecommunications and electronics.

OKI, Reg. Oki Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA, Single Pass Color T.M. and design Reg. T.M. Oki Data Corporation

Editor’s Note: New OKI Data Americas Street Pricing and competitive pricing details available upon request.

¹ CPP and TCO compared to Ricoh C411dn, HP 4700n, Lexmark C782n, HP 4005n, Xerox 6360, Ricoh 811dn, KM 7450, HP 5550n, Xerox 7400n, Lexmark C935dn, Dell 3110cn, Lexmark C534n, HP 3600n, Xerox 6180n, Lexmark C532n, Samsung 650, Lexmark C530dn

² CPP and TCO compared to Ricoh 811dn, HP 5550n, Xerox 7400n, Lexmark C935dn

³ CPP and TCO compared to KM 7450, Xerox 6360, HP 4005n, Lexmark 782n

⁴ CPP and TCO compared to HP3600n, Xerox 6180, Lexmark C530dn, Lexmark C534n, Lexmark C532n, Samsung 650

⁵ As compared to HP Color LaserJet 5550 Printer series, Xerox Phaser 7400, Lexmark C935dn, Ricoh Aficio CL7200 and Konica Minolta magicolor 7450, according to product information listed on each of the manufacturers’ respective websites as of September 17, 2007

⁶ Available in the U.S. and Canada only