Forrester Research, one of the most highly regarded research firms, has described Critical Mass (www.criticalmass.com) as having the highest score for current offering for both transaction-led and image-led Web Projects.
CALGARY, Alberta & CHICAGO (BusinessWire EON) April 20, 2007 --
Forrester Research, one of the most highly regarded research firms, has
described Critical Mass (www.criticalmass.com)
as having the highest score for current offering for both
transaction-led and image-led Web Projects.
The report, "The Forrester Wave: Interactive Marketing Agencies - Web
Design Capabilities, Q2 2007" was published on April 11, 2007. Forrester
evaluated 15 leading interactive firms based on their expertise in both
transaction-led and image-led Web projects and named Critical Mass a
leader in both these categories.
The detailed evaluation was summarized into three areas:
-
Current offering (which includes design process, user experience,
skills and staffing, user research and satisfaction of reference
clients)
-
Strategy (which includes market positioning, clarity of vision,
industry focus, and emerging technologies)
-
Market presence (which includes revenues, billable staff and number of
North American offices).
Forrester surveyed 15 firms, all with significant market presence and
blue-chip clients, by conducting Web site reviews and Brand Image
reviews of two reference Web sites supplied by each agency. Forrester
also interviewed senior leadership and reference clients from each firm.
Copies of the full independent report are available to subscribers of
Forrester Research or available online at www.criticalmass.com.
Critical Mass has a legacy of creating effective and distinctive
interactive solutions for some of the most admired companies in the
world. According to the Forrester report, “the
agency’s top scoring Web site, excellent
reference persona, innovative design process, and unique approach to
staffing contribute to its standout current offering score.
About Critical Mass
Critical Mass (www.criticalmass.com)
is an interactive services firm that helps the world's leading companies
use digital channels to increase revenues, reduce costs and deepen
customer relationships. It clients include companies such as Dell,
Mercedes-Benz USA, Procter and Gamble, Rolex, and many others. Founded
in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New
York, Las Vegas, Atlanta, Austin, Geneva and London. For additional
information, visit www.criticalmass.com.
About Omnicom
Critical Mass is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com).
Omnicom is a leading global advertising, marketing, and corporate
communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and
buying, interactive, direct and promotional marketing, public relations,
and other specialty communications services to over 5,000 clients in
more than 100 countries.
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