Discovery Communications Incorporated has announced today that it has implemented RightsLogic, a program and rights management application, from RSG Media Systems, www.rsgmedia.com, to more efficiently manage and track its content contract deal terms, obligations, deliverables, and restrictions.
NEW YORK (BusinessWire EON) March 12, 2007 --
Discovery Communications Incorporated has announced today that it has
implemented RightsLogic, a program and rights management application,
from RSG Media Systems, www.rsgmedia.com,
to more efficiently manage and track its content contract deal terms,
obligations, deliverables, and restrictions.
Applications to better manage media companies’
rights have become increasingly critical due to increased contract
complexity, use of third party content creators, the emergence of new
distribution platforms, and additional reporting requirements.
Generally, the process of identifying content and isolating airing
restrictions has been an extremely manual process, one that requires
legal departments to sift through paper contracts to identify any
possible use limitations. Automated centralized applications serve to
maximize the use of cleared content and minimize risk of misuse.
Doug Coblens, Executive Vice President, Legal & Business Affairs at
Discovery comments, “Discovery has been in the
forefront of creating cutting-edge content and delivering it across
multiple platforms across the globe. We now have in place a system that
will enable us to react even quicker to market demand by isolating in
real-time what is available, when it is available, and what are the
obligations for its use”.
Mukesh Sehgal, President and CEO of RSG Media Systems, adds, “We
are extremely pleased to have partnered with a company like Discovery to
deliver our latest release of RightsLogic. By working with their
business users and IT department, we feel that we have an application
that will facilitate media companies taking full advantage of all of the
new revenue opportunities.”
As media companies seek to re-purpose their content for use on platforms
such as the internet, mobile phones, VOD, and DVDs, there can a bottle
neck in understanding exactly what is cleared for use. A piece of music
may be available to use in a particular program, but can it be used on
the same program on a mobile phone in a particular Asian country? How
about selling the program on iTunes? Program and rights management
applications store the data surrounding particular titles and elements
within these titles. These are then associated to deals which define
their usage. The specific contracts terms are synthesized down to
individual fields, making them searchable by a party looking to utilize
content on a particular platform.
Eloise McNeal, Executive Vice President, Software Solutions, Discovery
Communications Inc, explains, “It is critical
for our business to have developed a centralized repository in which we
can associate rights information to all assets, including programs,
footage, releases, music, and talent. The successful launch of
RightsLogic was the direct result of the close partnership between
Discovery Legal, Discovery IT and RSG Media Systems. The end result is
an easy-to-use application that allows us to maximize the use of our
intellectual property rights.”
About RSG Media Systems
RSG Media Systems, www.rsgmedia.com,
leverages over 20 years of experience designing innovative business
applications for major media and entertainment industry clients to
deliver RightsLogic, an enterprise program and rights management product
suite that includes tools to manage deals for content from conception
through scheduling to any related financial transactions. We combine
strategic vision with deep technological understanding to provide our
customers with pragmatic user-centric systems that create immediate and
measurable value. Our clients describe us as thought leaders who
identify and capture industry best practices.
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