OnBoard LLC, the leading provider of local information on homes, schools and places of interest, and Prudential Douglas Elliman, New York's largest real estate services company with sixty offices from Manhattan to Montauk, announced the launch of "SpotIt," a social media application that identifies the best "Spots" in every neighborhood by pairing a nationwide database of local places with user generated votes. The service, provided through the www.prudentialelliman.com Web site, engages consumers by providing them a way to both find and submit answers to such questions as "What's the best Thai restaurant in this neighborhood?" or "Where's the best dry cleaner near this home listing?"
NEW YORK (BusinessWire EON) August 1, 2007 --
OnBoard LLC, the leading provider of local information on homes, schools
and places of interest, and Prudential Douglas Elliman, New York’s
largest real estate services company with sixty offices from Manhattan
to Montauk, announced the launch of “SpotIt,”
a social media application that identifies the best “Spots”
in every neighborhood by pairing a nationwide database of local places
with user generated votes. The service, provided through the www.prudentialelliman.com
Web site, engages consumers by providing them a way to both find and
submit answers to such questions as “What’s
the best Thai restaurant in this neighborhood?”
or “Where’s the best
dry cleaner near this home listing?”
“SpotIt is turn-key Web 2.0 for the real
estate industry,” said OnBoard chief
executive Marc Siden. “We built it for the
express purpose of empowering our real estate industry partners to
become Web 2.0 compliant right now. No delays, no development time or
huge capital investment.” Continues Siden, “Prudential
Douglas Elliman’s dominant position in their
market and commitment to innovation and seeking new ways for their
agents to engage consumers in an entirely new way, on their own Web
sites, in their own terms, with their own words is what makes them a
great launch partner.”
“We recognized the power of SpotIt
immediately,” said Dottie Herman, Prudential
Douglas Elliman’s president and chief
executive officer. “With SpotIt, we are able
to offer a richer experience to consumers researching neighborhoods that
goes well beyond anything available on the Web to date. Now, someone
looking at a community can not only pinpoint local amenities on a map –
they can get the lowdown on which are the best from the people who
actually live there.”
OnBoard’s continued commitment to putting its
partners first continues with SpotIt by providing a rich feature set
that can be used to promote agents as neighborhood experts and
facilitate dialogue with consumers. SpotIt harnesses the combined power
of OnBoard’s industry leading content and end
user communities. Content is updated by OnBoard using advanced data
aggregation methodologies. A platform for “voting”
on each listing allows users to determine the “best”
amenities in each community in a host of categories ranging from “best
pizza” to “best
movie theater for kids.” Users can save and
display their favorite places in each neighborhood on their own SpotIt
pages and share them with others. The application is delivered via an
API (application programming interface) that allows real estate
companies to fully brand and customize the application with no outside
links.
About OnBoard LLC
OnBoard brings local information to life by transforming information on
homes, communities, and schools into elegant online solutions that
support informed decisions. Every day millions of people use OnBoard
solutions on sites such as CNN.com, Coldwellbanker.com, Corcoran.com and
hundreds of other media and real estate destinations. OnBoard is a
privately held company based in lower Manhattan. Please visit OnBoard at www.onboardllc.com.
About Prudential Douglas Elliman
Prudential Douglas Elliman is New York’s
largest residential brokerage, with 63 offices, over 4,000 real estate
agents and a network of national and international affiliates. In an
independent study, Prudential Douglas Elliman, ranked #5 of all real
estate companies in the nation with $11.7 billion in sales in 2006.
Prudential Douglas Elliman also controls a portfolio of real estate
services, including Manhattan’s largest
residential property manager, Douglas Elliman Property Management, as
well as Prudential Douglas Elliman Title and Preferred Empire Mortgage
Company. For more information on Prudential Douglas Elliman as well as
expert commentary on emerging trends in the real estate industry, visit
the Prudential Douglas Elliman site at www.prudentialelliman.com.
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