Live Natty.com is a source for the fashion, accessories and style advice needed to live a chic life and look the part.
(PRWEB) June 14, 2007 -- National Jean Company announces the launch of Live Natty, a unique shopping venue created to carry the goods and looks that consumers can't live without. In addition to offering the hottest styles of the season, Live Natty.com also provides expert guidance on achieving the freshest and most flattering looks for every body type. Live Natty.com is the ultimate source for the fashion, accessories and style advice consumers need to live the chic life and look the part.
Under the new Live Natty.com concept, consumers find an eclectic mix of high-profile labels including Seven For All Mankind, Habitual, Raven and Ella Moss, as well as emerging indie designers including Rich and Skinny clothing, Melinda Maria jewelry and J Brand denim--mixing all the elements you need to live the Natty lifestyle. Whether you're looking for something cute, something sexy, something comfortable or something ultra-stylish, Live Natty.com has it all. In addition, Live Natty.com pairs what piques your interest with complimentary clothes and looks, offering customers their very own Natty style guru.
To support the new branding strategy, Live Natty.com looks the part with edgy, eye-catching symbols delineating shopping categories. Click on the speaker symbol to reach the "Denim Fit Guide" -- thorough assistance with the styles of denim carried on the site, such as Splendid Clothing and True Religion. When shoppers click on the skull and cross bones symbol they are taken to the "Heads Up" section where items that have yet to hit the market can be pre-purchased. Hitting the lightening bolt icon will direct shoppers to the "Buzz" section, which highlights Live Natty.com products that have been worn on celebrities or featured in the news, like the increasingly popular sportswear by So Low Clothing.
In addition, customers have the chance to showcase how they Live Natty.com with a monthly contest where winners can flaunt their own personal style and offer their own fashion tips. These Live Natty.com stylists are then featured in the company's newsletters, email campaigns and blogs found on the site.
Going live in January 2007, Live Natty.com is now cut from the highest-quality material after ironing out all the initial wrinkles. Currently, National Jean Company has ten locations across the country. In the coming months, new locations are opening in Wellesley, Massachusetts and West Hartford, Connecticut, incorporating the new Live Natty.com campaign. Once just an east coast style staple, the launch of the new website and opening of new stores will bring this fashion-forecasting boutique to people all over the world. National Jean Company provides its customers with products to fit the Natty lifestyle--fresh, chic, hip and unique.
National Jean Company. Live Natty.
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