Geezeo, a leading online social finance site offering free personal finance tools and social networks, today introduced free budgeting tools to the Geezeo.com platform. Like the many other personal finance tools at Geezeo, such as account aggregation, mobile account access, goal-setting and social networking, Geezeo's new budgeting tools are free, easy to use and secure.
BOSTON (Business Wire EON) December 18, 2007 --
Geezeo, a leading online
social finance site offering free personal finance tools and social
networks, today introduced free budgeting tools to the Geezeo.com
platform. Like the many other personal finance tools at Geezeo, such as
account aggregation, mobile account access, goal-setting and social
networking, Geezeo’s new budgeting tools are
free, easy to use and secure.
Using Geezeo's tool, users can now budget their spending based on
expense tags like "rent", "food" or "entertainment". Tags are
automatically created based the user's spending data and can be highly
customized by the user. Once a particular tag is selected for budgeting,
a single click of the mouse creates a default budget target. This target
is 15 percent less than the user's average monthly expenditure in that
category.
While Geezeo believes the 15 percent reduction is a strong starting
point, users can easily refine their target numbers, moving them up or
down based on changing goals. Like tags, the budget items are highly
personalized. Geezeo informs users what percentage of their total budget
they have spent and alerts users as they approach their limits during
the month.
"Geezeo realizes that different people have very different preferences
when it comes to their money. For that reason, we have made every
attempt to make Geezeo's budgeting tool as flexible as possible,”
said Geezeo co-founder Peter Glyman.
Geezeo users have already started taking advantage of the new budgeting
tool. Annette Thomson, age 29, says, "I am so excited that Geezeo now
has a budgeting feature. I have been using Geezeo for the last couple
months and have identified areas where I definitely need to spend less.
With Geezeo's budget tool, I am working to spend 20 percent less on food
and entertainment next month. This would be a huge first step towards my
biggest financial goal, saving enough money for a home in Washington,
D.C."
Along with the new budgeting tools, Geezeo has also launched a sleek new
homepage and enhanced its Geezeo Groups discussion boards, where users
share financial tips and money saving wisdom.
"When we launched Geezeo, our top priorities were ensuring high levels
of security and developing first-of-their kind personal finance tools,"
said Geezeo co-founder Shawn Ward. "Now, with a robust site that offers
the most social finance functionality anywhere, we can pay more
attention to improving the overall user experience with a better
structured website."
Adds Katie McCaskey, Director of Content Strategy, "We understand that
our financial tools must lead in terms of online security. So we are
excited to expand from this strong security base with additional
features users find helpful and trustworthy."
About Geezeo Security
Geezeo provides a free and convenient method for users to monitor
transactions across all of their financial accounts in a single
location, making it easier to notice any possible fraudulent
transactions. In addition, Geezeo encrypts user data and does not store
financial data information in a way that would allow it to be connected
to any specific account. For more information about Geezeo’s
commitment to security, please visit https://www.geezeo.com/security
About Geezeo
Geezeo (http://www.geezeo.com) is a
social finance company that combines free, easy-to-use online personal
finance tools with the power of social networking to provide the
resources, information and motivation consumers need to achieve their
financial goals. In May 2007, Geezeo became the first company to offer
users access to all of their account balances via SMS text message. In
October 2007 Geezeo became the first company with the ability to
aggregate all of a customers financial data on to a single platform as
they launched the capability to have users investment accounts can be
managed on Geezeo. Founded in 2006, Geezeo is privately funded and based
in Framingham, Mass.
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