GEICO.com Earns Three Top Ratings from Web Marketing Association

Three GEICO Web sites earned Standard of Excellence ratings from the Web Marketing Association (WMA) for functionality and design in the association's 11th annual WebAward Competition.

WASHINGTON (Business Wire EON) September 27, 2007 -- Three GEICO Web sites earned Standard of Excellence ratings from the Web Marketing Association (WMA) for functionality and design in the association’s 11^th annual WebAward Competition.

Any feedback where independent reviewers are looking at you and your competitors helps provide a focused and an unbiased comparison of how you are doing

Insurance Standard of Excellence honors went to both GEICO.com and GEICOenespanol.com. GEICO’s mygreatrides.com for motorcycle enthusiasts earned WMA’s Online Community Standard of Excellence rating.

“We are so pleased GEICO was recognized with these three honors from the WMA’s prestigious competition,” said Jess Reed, GEICO chief information officer and group vice president. “These awards are strong testimonials to our associates’ creativity and hard work to better serve our customers and consumers.”

WMA judges evaluated geico.com, geicoenespanol.com and mygreatrides.com on seven criteria including site design, innovation, content, technology, interactivity, copywriting and ease-of-use.

Reed adds, “We continue to work on the usability and presentation on GEICO.com and GEICOenespanol.com to make is as easy and quick as possible for visitors to access those sites for rate quotes, customer service and claims inquiries. We are also very proud of how popular mygreatrides.com has become within the motorcycle community.”

“Any feedback where independent reviewers are looking at you and your competitors helps provide a focused and an unbiased comparison of how you are doing,” said Internet Sales Manager Marie Motowylak. “It helps GEICO by letting us know where the market stands and how we are viewed.”

GEICO.com is a previous winner of the Webby Award, considered the Oscars of Web design, and also a previous winner of the WMA’s Insurance Standard of Excellence rating. GEICO’s Spanish-language site, GEICOenespanol.com is also a previous winner of the WMA Outstanding Web Site rating.

GEICO (Government Employees Insurance Company) is the fourth-largest private passenger auto insurer in the United States. It provides auto insurance coverage for more than 7 million policyholders and insures more than 12 million vehicles. As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial stability by A.M. Best Company and ranked top in customer satisfaction among property and casualty insurers according to the 2006 American Customer Satisfaction Index survey.