WMR and Arc available for interviews following Internet panel discussions.
Fort Lauderdale, FL (PRWEB) September 26, 2006 -- WebmasterRadio.FM, the premier, 24/7 Internet radio network focused on business, marketing and technology, is proud to announce a special three-part “CoverStory” series with Arc Worldwide, a global marketing-services company that is part of the Leo Burnett and Publicis Groupe networks. The show’s hosts, Brandy Shapiro-Babin, WebmasterRadio.FM’s vice president of marketing, and David McInnis, CEO of PRWeb, a Vocus company, will welcome Arc’s and Whirlpool’s digital marketing experts as their guests.
“This special three-part program, part of our weekly 'CoverStory' series, reflects a great deal of Arc’s heavy lifting and thought leadership, and will feature provocative and forward-thinking commentary that will help the marketing community stay ahead of the technology curve,” Shapiro-Babin said. “David and I certainly have our own points of view, so these lively conversations will be sure to shed light on some of today’s most pressing marketing challenges. Likewise, WebmasterRadio.FM is excited to be the first Internet radio network to feature the latest news in digital marketing through daily live programming and podcasts.”
Program Line-Up
October 4, 2:00 p.m. – 3:00 p.m. EST
Dan Cooke, interactive marketing manager, Whirlpool, will be joined by Arc’s experience planning directors, Kathy Beymer, and Jay Joichi
"The Role of Personas in Online Consumer Engagement"
October 11, 2:00 p.m. – 3:00 p.m. EST
Steve Slivka, VP creative director, Arc Worldwide
"Rich Media: Strategic Advice on Developing Web Content"
October 18, 2:00 p.m. – 3:00 p.m. EST
Tim Nelson, VP account director, Arc Worldwide
"Internet / Mobile Marketing to Hispanics: Leveraging Technology, Language and Culture"
To tune into WebmasterRadio.FM's live content, or to check out the show line-up, please visit www.webmasterradio.fm. Archived radio shows are also available in podcast, mobilecast and archived format on the site and in all the major podcast portals.
About Arc Worldwide
Arc Worldwide, a global marketing-services company, is part of Leo Burnett and Paris-based Publicis Groupe network. Headquartered in Chicago, Arc Worldwide has 1,400 employees in 37 offices and 31 countries. The company changes consumer behavior and drives transactions by delivering “big campaignable ideas” that cross numerous channels: interactive, promotional, retail and direct/database marketing. Arc partners with blue-chip clients including The Coca-Cola Company, McDonald’s, Procter & Gamble, Purina, United, Visa and Whirlpool. Since Arc Worldwide was formed in 2004, the company has been recognized more than 260 times through creative awards and significant rankings around the world. For more information, please go to http://www.arcww.com.
About WebmasterRadio.FM
WebmasterRadio.FM brings the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with David McInnis, CEO of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "ad:tech Connect" with host Susan Bratton, ad:tech Chair and CEO of Cendara, Inc.; "DomainMasters" with Monte Cahn, CEO of Moniker.com; "The Daily SearchCast" featuring Danny Sullivan of SearchEngineWatch; "NextStuffNow" with Chris Tolles, VP of Topix.net; and many more.
For interviews contact:
Sally O’Dowd, Arc Worldwide
Office: 312.220.5232
Cell: 773.458.3740
Jean Lai, Arc Worldwide
Office: 312-220-3964
Brandy Shapiro-Babin, WebmasterRadio.FM
954-309-5578
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