An all-star team of experts with world-renowned environmental and baby product design credentials have joined forces for the "Wee Generation" project to develop an environmentally safe, impeccably designed baby bag certain to be the "It" bag among green celebrities, the eco-chic and the health-conscious. To influence the design process, current and future parents are encouraged to weigh in at www.weegeneration.com and share their own stories and insights of baby bag usage. Site visitors can also register to win limited-edition versions of the bag and other green prizes, learn the importance of eco-friendly products to a family's health and follow the development of the bag as it evolves from concept to retail product.
BURLINGTON, Vt. (BusinessWire EON) August 6, 2007 --
An all-star team of experts with world-renowned environmental and baby
product design credentials have joined forces for the “Wee
Generation” project to develop an
environmentally safe, impeccably designed baby bag certain to be the “It”
bag among green celebrities, the eco-chic and the health-conscious. To
influence the design process, current and future parents are encouraged
to weigh in at www.weegeneration.com
and share their own stories and insights of baby bag usage. Site
visitors can also register to win limited-edition versions of the bag
and other green prizes, learn the importance of eco-friendly products to
a family’s health and follow the development
of the bag as it evolves from concept to retail product.
When the bag goes on sale to the general public, all profits will
benefit Healthy Child Healthy World (HCHW), the nation’s
leading children’s environmental health and
eco-advocacy nonprofit. In addition to raising funds for a worthy cause,
the project team also intends to use the design opportunity to develop
the world’s first Cradle to Cradle certified
baby bag. A certified Cradle to Cradle bag would embody these elements:
environmentally safe and healthy materials, efficient and renewable
energy usage during production, socially responsible manufacturing
practices and safe decomposition or easy recycling at the end of its
useful life.
Leading the partnership with HCHW is Seventh Generation, the nation’s
premiere provider of non-toxic, environmentally safe household products.
Also collaborating are babystyle®, the
premiere maternity and baby boutique that addresses the needs of today’s
new and expectant families, world-renowned green designer William
McDonough, and IDEO, one of the world’s most
innovative design firms. The collaborative overarching goal is to
advocate for a healthier environment for children by focusing on the “living
home” and a transformation of
ecosystem-impacting consumer products.
“There is no better time to be considering
eco-friendly product and habit shifts than when there is a new,
vulnerable life in the home,” said
Christopher Gavigan, executive director of Healthy Child Healthy World. “We
want parents to have both the empowering information and the useful
products they need to help nurture their children in the healthiest way
possible. The Wee Generation team is engaging with parents to make
children’s environmental health top of mind.”
While the bag will make a broader impact in the arena of consumer goods
by exemplifying sound environmental design, sales of the bag will also
have an important impact as all profits will go to support HCHW’s
mission of educating parents, supporting protective policies and
engaging communities to make responsible decisions. Resulting
funds will assure HCHW can continue playing a leadership role in
one of the most important public health and environmental movements of
the 21st century: children’s
environmental health.
“This is a thrilling step toward articulating
the Cradle to Cradle design mission and to create a new definition of
product quality,” said William McDonough,
green architect and environmental designer. “With
this initiative, we have a lifetime opportunity to leave a legacy of
environmentally-intelligent design and set an example for others of how
products in this category can and should be imagined and brought to life.”
The grand prize winner in the Wee Generation sweepstakes receives a
Green Nursery Makeover and a chance to “pay
it forward” by donating a second makeover to
his or her favorite local children’s
organization. Current parents, expecting parents and interested family
members with children young and old are encouraged to enter the
sweepstakes, learn, contribute, register to purchase the bag and watch
the bag develop at www.weegeneration.com.
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of
household and personal-care products for your living home. Our products
are healthy and safe for the air, the surfaces, the fabrics, the pets,
and the people within your home — and for the
community and environment outside of it. Seventh Generation also offers
products for baby that are safe for your children and the planet. From
chlorine free diapers and wipes to specially formulated Baby Laundry
Detergent, Seventh Generation provides you with baby products you can
trust. For information on Seventh Generation cleaning, paper, baby and
feminine personal care products and to find store locations, visit www.seventhgeneration.com.
About Healthy Child Healthy World
Healthy Child Healthy World (formerly Children’s
Health Environmental Coalition) has been the national leader in
safeguarding the health of children and protecting them from harmful
environmental exposures for over sixteen years. By educating parents and
engaging communities, we encourage everyone to make simple, smart
choices that allow our children and families to flourish. To learn more
about our work visit www.healthychild.org.
About babystyle®
Babystyle is the premier maternity and baby boutique, offering a smart,
stylish selection of maternity, baby and kids apparel, top-rated gear,
unique toys and charming gifts, as well as an easy-to-use baby registry.
Shop them online at www.babystyle.com
or visit their growing family of stores, where expert maternity
consultants help moms-to-be with questions about fit and fashion. While
you're at it, be sure to check out their online Green Shop for eco-cute
clothes, toys, gifts and more.
About William McDonough
William McDonough is a world-renowned architect and designer and
winner of three U.S. presidential awards for environmental design. Time
magazine recognized him as a "Hero for the Planet" in 1999, stating that
"his utopianism is grounded in a unified philosophy that —
in demonstrable and practical ways — is
changing the design of the world." For more on Mr. McDonough, please
visit www.mcdonough.com.
About IDEO
IDEO is an innovation and design firm that has been independently ranked
as one of the most innovative companies in the world. Known for the
design of Apple’s first mouse and the first
laptop computer, IDEO more recently created the Palm V handheld
computer, the Mayo Clinic’s SPARC innovation
center, Bank of America’s Keep the Change
banking service, and the new Shimano Coasting bike strategy and
experience. Today, IDEO is applying its human-centered approach to
sustainable design projects in the areas of clean energy, health, and
consumer experiences. Find out more about IDEO by visiting www.ideo.com.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5464523
Trackback URL: http://www.prweb.com/pingpr.php/SW5zZS1Mb3ZlLUVtcHQtSGFsZi1UaGlyLVplcm8=
Trackbacks/Comments Received
Healthy Child, Healthy World
from Babyminding.com on Nov 15, 2007
|
|
Healthy Child, Healthy World has lots of information related to creating a safe, healthy environment for your children. It was founded by parents of a young girl, stricken with cancer. They determined after she died that her cancer was correlated to envir
|
|
Trackback URL: http://www.prweb.com/pingpr.php/SW5zZS1Mb3ZlLUVtcHQtSGFsZi1UaGlyLVplcm8=
|
