The Internet Advertising Bureau (IAB) and the Periodical Publishers Association (PPA) have teamed up to run a live thought leadership video webcast for the B2B media industry. A panel of distinguished experts will look at how webcasting fits in the publisher's digital portfolio mix, how publishers can take a larger chunk of the digital marketing budget by using webcasting, what its strengths and weaknesses are, how to get started, which format to use for what and how to best go about it, who needs to be bought in and where webcasting needs to go next. Registration is free of charge.
London and San Francisco, CA (PRWEB) December 13 2007 -- According to BtoB Magazine's "2008 Marketing Priorities and Plans" survey findings which were published this week, 79.1% of marketers are planning to boost their online budgets next year. Webcasting has gone up from 8.8% in 2007 to 39.1% of total online marketing spend in 2008. And sponsorship (of which webcasting is one channel) has gone up from 5.5% of total marketing spend in 2007 to 29.6% in 2008.
The Internet Advertising Bureau (IAB) and the Periodical Publishers Association (PPA) have teamed up to run a live thought leadership video webcast for the B2B media industry to help you understand how you can capture some of this online marketing spend using various webcasting formats. A panel of distinguished experts will look at how webcasting fits in the publisher's digital portfolio mix, how publishers can take a larger chunk of the digital marketing budget by using webcasting, what its strengths and weaknesses are, how to get started, which format to use for what and how to best go about it, who needs to be bought in and where webcasting needs to go next. Registration is free of charge.
Topic: Webcasting - can you afford to miss it?
Date: Friday, 14 December 2007
Time: 4 p.m. GMT / 5 p.m. CET / 11 a.m. EST / 10 a.m. CST / 9 a.m. MT / 8 a.m. PST
Location: Live & Online
Duration: 45 minutes
Free Registration: http://mediazone.brighttalk.com/event/BrightTALK/287e03db1d-981-intro
Moderator: Val-Pierre Genton Chair, IAB B2B Council and Head of New Business Development, BrightTALK®
Panel:
-Fay Delavault Marketing & Communications Director, Periodical Publishers Association (PPA)
-Lisa Glover Client Services Director, IDG Global Solutions
-Hanne Tuomisto-Inch Online Communications Director, Banner Corporation
-Lawrence Gosling Group Editorial Director, Incisive Media
Register free of charge now for the live event. This will also be recorded and made available on-demand if you cannot make Friday's live broadcast: http://mediazone.brighttalk.com/event/BrightTALK/287e03db1d-981-intro.
This webcast is powered by BrightTALK® (http://www.brighttalk.com), a world leader of self-service & enterprise webcasting and online conferences.
About The Internet Advertising Bureau
The IAB is the UK's industry body for digital marketing. Its B2B Council is spearheading research, best practice and codes of conduct in key digital marketing practice areas -- globally. For more information, please visit http://www.iabuk.net
About the Periodical Publishers Association
The PPA is the organisation for magazine and professional media publishers in the UK. Its role is to promote and protect the interests of the industry in general, and member companies in particular. For more information, please visit http://www.ppa.co.uk
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