IntelliChoice.com (www.intellichoice.com), the leading provider of automotive cost and value analysis and part of Source Interlink Media, today announced the winners of its ninth annual ranking of certified pre-owned (CPO) manufacturer-sponsored programs. Overall, Volvo beat out Cadillac for the best Luxury program--one year after Cadillac ended Jaguar's long reign in the category--while Volkswagen was recognized for the fourth straight year for best Non-Luxury program. The rankings were unveiled at the 2008 National Remarketing Conference & Used Car Expo, in Las Vegas, Nevada.
LAS VEGAS (Business Wire EON) October 26, 2007 --
IntelliChoice.com (www.intellichoice.com),
the leading provider of automotive cost and value analysis and part of
Source Interlink Media, today announced the winners of its ninth annual
ranking of certified
pre-owned (CPO) manufacturer-sponsored programs. Overall, Volvo beat
out Cadillac for the best Luxury program—one
year after Cadillac ended Jaguar’s long reign
in the category—while Volkswagen was
recognized for the fourth straight year for best Non-Luxury program. The
rankings were unveiled at the 2008 National Remarketing Conference &
Used Car Expo, in Las Vegas, Nevada.
“The luxury field in CPOs is very competitive,
but Volvo edged out Cadillac on the basis of a strong compliance program,”
said James Bell, publisher and editor of IntelliChoice.com. “In
general, the top luxury programs offer similar car warranties, and many
received high scores, which shows that Volvo had that extra edge over
the competition.”
Among the non-Luxury contenders, Hyundai made the most progress by
moving from last place in 2007 to third this year. “Hyundai’s
inspection score went from 58 to 90,” said
Bell. “They accomplished the feat of climbing
up out of last place by making several positive changes, including new
special car
financing offers, requirement of a VHR, and the expansion of their
car warranty from 6 years to 10.”
CPOs are cars,
trucks
and sport
utility vehicles that have been both leased or traded in and
thoroughly inspected prior to sale. As the only consumer automotive site
that evaluates and ranks all CPO programs, Intellichoice.com says that
CPO vehicles will only play a larger role for consumers, car dealers and
automakers.
“CPO programs hinge on used
car inventory,” Bell said. “Leasing
has not been very popular for the last few years, and that limits CPO
vehicles that are on the market today. However, car leasing is gaining
in popularity this year due to rising interest rates, and we expect the
same will happen in 2008. This in turn will drive CPO inventory in the
years to come.” Bell added that this year’s
criteria for the CPO awards differ from last year’s,
primarily to accommodate consumers’ demand
for comprehensive auto warranty programs on CPO vehicles derived from
their proprietary Used Car Cost
of Ownership Analysis.
So far in 2007, over one million CPO vehicles were sold, a number that
is sure to be challenged in 2008. All major automakers now have a CPO
program and IntelliChoice.com investigates and analyzes 31 different
manufacturer programs.
IntelliChoice.com’s Best Certified Pre-Owned
Awards are presented in the Luxury and Non-Luxury classes. The top five
rated programs in each class for 2008 are:
In addition to Volvo and Volkswagen, other notable performances include
Jaguar, which tied with Cadillac for the second spot. Jaguar was
undefeated for 5 years in a row until last year when Cadillac beat them.
In the Non-Luxury class, VW won a close fight over MINI, while Mazda and
Toyota slipped off the top 5 radar.
Methodology
IntelliChoice.com initiated a certified pre-owned awards program eight
years ago to address the significant growth of the CPO offering and
consumer demand for comprehensive analysis. Programs are rated on a set
of criteria that consumers identify as having the most value, such as
extended car warranties, title verification, certification inspection
process and roadside assistance in addition to special financing and
return exchange policies. As was done last year, this year’s
criteria were extended to include program/dealer compliance and brand
value.
The most important considerations cited by consumers when shopping for a
certified pre-owned vehicle are the automobile warranties and
inspections offered by the manufacturers. To ensure consumers receive
the most complete information, there were slight fundamental changes to
the IntelliChoice methodology to assess the Best Auto Warranty program
this year. Based on consumer feedback and opinion, minor percentage
weighting changes were made. IntelliChoice.com also explored how age and
mileage of a vehicle affected the total warranty benefits as well as
beyond the new car warranty.
Complete Rankings
Following is IntelliChoice.com’s complete
ranking of automakers’ CPO program:
|
LUXURY
Volvo
Cadillac
Jaguar
Saab
Lexus
Hummer
Audi
BMW
Lincoln
Porsche
Acura
Infiniti
Land Rover
Mercedes-Benz
|
|
NON LUXURY
Volkswagen
MINI
Hyundai
Honda
Scion
Toyota
Saturn
Chrysler/Dodge/Jeep
Nissan
General Motors
Suzuki
Mercury
Ford
Mazda
Subaru
|
About IntelliChoice.com
IntelliChoice.com, part of Source Interlink Media, is the market leader
in automotive ownership cost and value analysis. Founded in 1986,
IntelliChoice.com is committed to empowering consumers to make better
purchase decisions by providing independent and essential automotive
information and tools. Through the IntelliChoice.com web site (www.intellichoice.com),
consumers get the help they need to research, compare, configure and
price vehicles. The site also connects buyers to the buying alternatives
of their choice, including vehicle manufacturers and an online car
buying guide. Source Interlink Media is a division of Source Interlink
Companies, Inc., (NASDAQ: SORC), a media and marketing services company.
Source Interlink (www.sourceinterlink.com)
is one of the largest publishers of magazines and online content for
enthusiast audiences and a leading distributor of home entertainment
products, including DVDs, music CDs, magazines, games, books and related
items.
Trackback URL: http://www.prweb.com/pingpr.php/U3VtbS1IYWxmLUZhbHUtTG92ZS1UaGlyLVplcm8=
|