In 1935 Jockey International, Inc., shocked the world by introducing the world's first men's brief. Today Jockey announced that it would award the winner of the JockeyUnderWars.com Tournament with $25,000 - all for just dancing in his or her underwear!
KENOSHA, Wis. (Business Wire EON) March 4, 2008 --
In 1935 Jockey International, Inc.,
shocked the world by introducing the world’s
first men’s brief. Today Jockey announced that
it would award the winner of the JockeyUnderWars.com
Tournament with $25,000 – all for just dancing
in his or her underwear!
“It’s that time of
year when people are thinking about college basketball and filling out
tournament brackets to guess who will be the championship winner,”
said Patty McIntosh, Jockey’s Internet
Marketing Manager. “We thought we’d
give people a chance to win some money with the JockeyUnderWars.com
Tournament – probably a lot more than they
would at their office pool!”
JockeyUnderWars.com uses a
typical tournament bracket system to create head-to-head matches, or
dance contests, for individuals or groups that post videos of themselves
dancing in their underwear.
“We call our contestants UnderWarriors,”
said McIntosh. “JockeyUnderWars.com
makes it easy for UnderWarriors to create a profile, choose their music,
film their dance moves and post their video on the site.”
The real fun starts when one UnderWarrior challenges another and the
voting begins.
Each participant on the site creates an UnderWarrior character and
profile, and can even engage in some good-natured trash talking with
other players to heighten the competitive spirit and further engage
voters. UnderWarriors can solicit votes by sending links to their
matches to friends and posting their videos on social networking sites.
Peer voting determines the winning UnderWarrior of each match and
advances the winner higher in the bracket until, ultimately, one
UnderWarrior remains and is crowned the Tournament Champion and receives
the $25,000 grand prize. The Tournament will officially begin once the
brackets are full, and after roughly a month of battling and voting the
Champion will be crowned.
“Seats on the tournament brackets are filling
up, so if you have a little bravado, a sense of humor and a potentially
false sense of talent, then you may just have everything it takes for
the chance to win $25,000 – but hurry!”
said McIntosh.
About Jockey International, Inc.
Jockey International, Inc., is a privately held company, founded in 1876
by Samuel T. Cooper. Today, Jockey International, Inc., is a leading
manufacturer and marketer of comfort apparel products sold in major
department and specialty stores across the country. The products are
also available in more than 120 countries around the world. Located in
Kenosha, Wis., the 132-year-old company is committed to quality,
comfort, fashion, innovation and value. As Jockey grows in size and
sophistication, the simple commitment to serve its consumers’
needs continues to be the company’s hallmark.
Consumers can visit Jockey on its Web site at jockey.com.
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